• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Analysis of Shampoo Advertising.

Page
  1. 1
    1
  2. 2
    2
  • Essay length: 764 words
  • Submitted: 03/02/2004
Share this essay:
GCSE Marketing

The first 200 words of this essay...

Analysis of Shampoo Advertising

Everywhere you go advertising is all around us. Whether it is in town with billboards and banners, or at home via the media with T.V. or radio.

Advertising is important to study as it tells us about how the mind reacts to pictures, colours and words and how the right mix of these tools can subconsciously force us into buying products which we would usually not consider buying. One example of this would be to buy a particular food because of advertising suggesting that you could lose weight, showing very attractive slim people but in small print on the product it says "only as part as a calorie controlled diet".

In this piece I shall discuss an advert for a shampoo manufactured by Clairol called "Herbal Essences".

The main picture in the advertisement is of the bottle at an angle with the shampoo exploding out of the top into flowers. I believe that this is trying to suggest when the bottle is opened, you are "hit" with a sudden powerful aroma of fresh flowers. The bottle is bursting with a natural fragrance.

The background of the advertisement has been kept

Read more
The above preview is unformatted text

Found what you're looking for?

  • Start learning 29% faster today
  • Over 150,000 essays available
  • Just £6.99 a month

Marked by a teacher

This essay has been marked by one of our great teachers. You can read the full teachers notes when you download the essay.

Peer reviewed

This essay has been reviewed by one of our specialist student essay reviewing squad. Read the full review on the essay page.

Peer reviewed

This essay has been reviewed by one of our specialist student essay reviewing squad. Read the full review under the essay preview on this page.