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Analysis of Shampoo Advertising.

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Analysis of Shampoo Advertising Everywhere you go advertising is all around us. Whether it is in town with billboards and banners, or at home via the media with T.V. or radio. Advertising is important to study as it tells us about how the mind reacts to pictures, colours and words and how the right mix of these tools can subconsciously force us into buying products which we would usually not consider buying. One example of this would be to buy a particular food because of advertising suggesting that you could lose weight, showing very attractive slim people but in small print on the product it says "only as part as a calorie controlled diet". In this piece I shall discuss an advert for a shampoo manufactured by Clairol called "Herbal Essences". The main picture in the advertisement is of the bottle at an angle with the shampoo exploding out of the top into flowers.


The name of the product is "Herbal Essences" which suggests that the shampoo contains lots of different natural essences. The lettering is in a simple, small font and in the colour green on part of the advertising, again to look natural and healthy. "Herbal Essences" is positioned on the advert at the far right hand side and in the centre, this is because when published in the magazine, the brand name will be on the outside of the page, increasing the visibility, however the actual size of the words are the second smallest on the advert, this may have been done to make the reader continue to read all the way through the advert before they are told what the name of the product is. One of the slogans used in the advertisement is "a totally organic experience".


These words are suggestive and might invite the consumer to introduce some excitement into their lives by using the shampoo. The shape of the bottle for the shampoo is simple with curved corners. The plastic is transparent so that the actual shampoo can be seen and it also enables you to see the very attractive flowers and herbs on the back of the bottle to give the effect of herbs and flowers being inside the bottle. The bottle looks original and exclusive with a rich deep golden colour. The advertisement has tried to create a natural image with the use of appropriate colours and words whilst also suggesting excitement and fun. This is achieved by using several different slogans to appeal to a variety of different people. Someone may be interested in the product because of its natural properties, herbs, mountain spring water etc, or alternatively someone might purchase the shampoo for a "thrilling experience".

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