Analysis of Television Advertising

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Analysis of Television Advertising

Adverts are important in every day society because, they inform the public about new products on the market. Products can be advertised through Television, Internet, Radio, Newspapers, Football shirts, Billboards, Leaflets and Posters on Transport, just to mention a few. The timing of these advertisements will determine the price a company has to pay for an advert slot. A prime time slot is likely to cost more, and so fetch the TV Company a greater profit. I will compare and contrast two separate adverts and look how each advert looks to deliver their message.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          

The first advert I analysed is Maybelline Turbo Brush Mascara. In frame 1 we see a black sports car on the streets of New York. The car is prestigious and fast, which represents the quality of the mascara and how quickly it dries. In frame 2 we see a cut of a womans eyes in the rear view mirror of the sports car. A male may be drawn to the advert because of the fast car or the womans beautiful eyes, and a male may be tempted to purchase the mascara for his girlfriend or wife in the hope that it will make their eyes look like the womans eyes in the sports car. In frame 3 we see a cut of the woman giving a ‘come on’ look to a male driver behind, this would suggest that women wearing this mascara feel sexy and are attracted to fellow males.

Frame 4 shows a cut of the car rev counter which shows a dial which goes up to 5 times, which symbolises how much Maybelline mascara will increase your eye lashes by. In frame 5 we see a pack shot of the mascara which says on it, volum’ express turbo Boost, Black, this cut gets the product name and what the pack shot of the mascara looks like, pictured in your head. In frame 6 is a shot of the black sports car speeding along the road, which brings back the thought of the speed that the mascara dries and the colour of the mascara. We also know that the man she was earlier giving a ‘come on’ look to is trying to catch her.

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In frame 7 we see that the man has caught up level with the woman in the sports car, she is smiling and flirting with him. This fame is basically saying that if you wear Maybelline mascara all the males will be after you. Frame 8 shows a shot of the womans eyelashes thickening so the viewers know how much thicker their eyelashes would look like if they have been applied with Maybelline mascara.

In frame 9 we see another pack shot of the mascara turbo brush but this time the product is spinning, yet again this advert ...

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