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Analysis of 'Texting makes a move'

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ANALYSIS OF 'TEXTING MAKES A MOVE' The article 'Texting makes a move' is taken from the Guardian online website. As the Guardian is a broadsheet newspaper the use of broadsheet conventions have been extended to this article. The use of language by broadsheet newspapers would suggest a more sophisticated audience and this article has many examples of sophisticated and specialised vocabulary. The subject of this article is text messaging, but also comments on the impact of text messaging on the business market. The informative function of this text is displayed through the format and the language used throughout. The main features of the text are: specific vocabulary; formality; the semantic and lexical fields produced and the cohesion of the text. The article 'Texting makes a move' uses specific vocabulary that requires assumed knowledge from the audience. The use of noun phrases such as "buffer at the base station", "store and forward technology", "short codes" and "load balancing software" all combine to illustrate that this article requires knowledge of certain technical terms. The use of specific lexis can be used to investigate the type of audience the article is aimed at. In addition to the assumed knowledge required for this article the writer also uses sophisticated language to target a specific audience. ...read more.


As well as the formal use of vocabulary, the structure to the article suggests a more formal style. The sentence structure throughout the text is varied, and therefore places more demand on the reader. The use of more compound and complex sentences such as the relative clause "...investment in the infrastructure that manages the text service" and the adverbial clause " It also saves money because it means they don't need to carry a pager" suggests a more formal and complicated text and therefore a readership that can accommodate this complexity. When using more complex and compound sentences the reader must be able to have the necessary knowledge to interpret the more complicated content and the way it is given and therefore this article would require a reader who could do this. In addition to the use of complex sentences there are several examples of declarative sentences, for instance, "New Year celebrations were punctuated by a record 110m texts sent on January 1". The use of these types of sentences reiterates the informative purpose of the text, which is suited to a more formal text structure. The article uses several lexical and semantic fields, which allow the writer to use more complex language and aim the article at a specific audience. ...read more.


and "Although the operators...". The benefit of using non-standard sentences such as "But even if texting gets... allows the writer to maintain the cohesiveness of the text but still qualify what has come before in the text. From the outset, the writer uses dashes to add extra information but still keeps the flow of the article constant. The use of these dashes for example in "...available at the priory - a clinic famed for..." maintains the rhythm of the article. The patterning in this article is typical of its type. Throughout the article, the writer follows a standard convention of patterns of three. The use of tripartite construction over paragraphs allows the writer to add more clarity to his points but still keep the cohesive nature of the text intact, for example: "... new daily record" "... up 18% from a year ago" and "...amount to �1.7 bn in yearly revenue..." In conclusion, the vocabulary employed by the writer in many sections is advanced and would require a more sophisticated audience or a person with technical knowledge to appreciate the article. The use of the advanced vocabulary is complemented by the use of complex sentences structures to attract the desired audience. The audience and purpose of this article are portrayed in the language and structure throughout the text. Adam Weeks 12A English Language Coursework: Language Analysis ...read more.

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