• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Analysis of the Archers advert.

Extracts from this document...

Introduction

Analysis of the Archers advert When we first look at the Archers Advert the primary optical area (POA) is a beautiful young woman. The primary optical area is the first place the eye goes when looking at an advertisement. The reason that this woman is POA is because she is dressed in white, modern clothing which contrasts with the dark gothic style background. The niche market of this advertisement is young single women who drink alcohol, when we look at this woman we see she is picking a lock with her hairclip. This is a very powerful image; it implies she is independent, resourceful, innovative and uses her initiative. ...read more.

Middle

This technique of flattery is very effective. The words `Rapunzel 2002` are written in white which again contrasts with the background, there is a constant contrast between old and new whether its between Rapunzel and Rapunzel 2002 or style. The font style of the words `Rapunzel 2002` are modern in comparison with the background. In the bottom right hand corner there is a picture of some Archers bottles (the actual product being advertised), that to along with a slogan beneath it are bright and modern in comparison with the background. The slogan reads `come out to play`, this is insinuating that `Rapunzel 2002` is trying to `come out to play` and drink Archers. ...read more.

Conclusion

There are a couple of props, one of them is a pair of scissors the other is a mass of hair that is supposed to be `Rapunzel 2002's` hair. The image of the hair is very powerful because it shows a rebellious side to her, she is not conforming. In my opinion her hair represents her innocence and her reliance upon men, by cutting her hair off she is making it impossible for a prince to climb up and rescue her, which means it she isn't relying on a man. The scissors represent `Rapunzel 2002's` rebellion against a stereotypical hierarchy in society in which men are unfairly placed above women for no good reason. Paul Gregson English 10.2 Media Coursework ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. Is there scope for a new business in the local area?

    Then I will cater for the group that the majority of people fit into. Market segmentation Market segmentation is a method of dividing up the market, into smaller subgroups. A example is that products like drinks may appeal to one group like young people, while a other may appeal to older men.

  2. Free essay

    the Hierarchy of Needs

    The product shot of the triumph underwear in the old ad is on a woman model in the middle of a group of Arab men, this is stereotypical because it just Arab men, they are trying to say Arab men like to buy white women.

  1. Rescue of Princess Fiona

    but Donkey continues to talk until he was done. And through these occurances as such, Donkey tries to block out the negative acts from Shrek. In other scenes where shrek is continued to be irritated is back in the swamp, before Shrek finds the fairytale creatures surrounding his swamp.

  2. In traditional fairy tales, ogres are man eating beasts. The prince usually rescues the ...

    Donkey is the first character who sees through Shrek and sees the real person behind the ogre. He is a main character as he helps the audience realise that Shrek is not all that he pretends to be and he is just scared to show his true feelings.

  1. “Orange Tango” Advert Analysis

    He then walks past a "Blackcurrant Tango" lorry and the scene changes from the car park to a field, which in the end is revealed to be the top of the white cliffs of Dover. He then becomes very defensive towards "Blackcurrant Tango" commenting: "You're one dissenting voice in a billion, Johnny French, - you're that!

  2. Robinson’s orange drink and Norwich Union loan company - Advertisement Analysis

    He looks lost and out of his depth. The sun peeks from behind the grand building. The man's voice says: "To be a doctor". The camera angle continuously changes, and then stops at the camera looking up at the buildings again.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work