Vincent Williams.
Media Assignment.
Advertisement is a manipulative use of media in order to bring the audiences attention to a product or service. In the two advertisements we see two different uses of the same media (posters). Types of advertisement come under two main categories: Importance-giving important details such as opening dates and location. Persuasive-plays more on the manipulative side, this is present in the two posters.
The 'NSPCC' advert is appealing to our sympathetic and emotional sides asking for our donations to help the troubled child. We are given the impression that we are helping an individual; this is because of the picture and accompanied story.
A vulnerable child bandaged and exposed on what seems to be a bed rather than a crib dominates the page. The message is limited to 1/3 of the page. This message is subtle, keeping our sympathy going rather than anger. 'NSPCC' is placed in the bottom right hand corner, a name that is well know and respected for its work. The message is in bold lettering against a large white space so it is easily noticed. The message is snappy and carries a rhythmic pattern which is disturbed by the line 'and the tips of her father's fingers.'
Media Assignment.
Advertisement is a manipulative use of media in order to bring the audiences attention to a product or service. In the two advertisements we see two different uses of the same media (posters). Types of advertisement come under two main categories: Importance-giving important details such as opening dates and location. Persuasive-plays more on the manipulative side, this is present in the two posters.
The 'NSPCC' advert is appealing to our sympathetic and emotional sides asking for our donations to help the troubled child. We are given the impression that we are helping an individual; this is because of the picture and accompanied story.
A vulnerable child bandaged and exposed on what seems to be a bed rather than a crib dominates the page. The message is limited to 1/3 of the page. This message is subtle, keeping our sympathy going rather than anger. 'NSPCC' is placed in the bottom right hand corner, a name that is well know and respected for its work. The message is in bold lettering against a large white space so it is easily noticed. The message is snappy and carries a rhythmic pattern which is disturbed by the line 'and the tips of her father's fingers.'