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Analysis of the Subaru Advert.

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Introduction

Analysis of the Subaru Advert The advert contains extra linguistic features, which catch the eye when looking at the advert. They hold the reader�s attention. The picture shows the Subaru Legacy in a wide-open space to show that with this car you can get away from people and go anywhere. The sky is slightly blurred in the picture to suggest the speed with which the car has come into the picture. The car is presumed to have stopped at high speed showing good traction and holding ability. Which is need on a car with four-wheel drive. The logo is shown at the bottom with Brand name beside it and in the laurels with the awards. The logo is used in this way to stick in your mind so that if you see it again you will immediately think of Subaru. The laurels around the logos representing the awards are used to link to the phrase " But not resting on our laurels" which is in the text, meaning that Subaru are always coming up with new ideas and theories for new cars. The slogan for this advert is " The new Subaru Legacy. ...read more.

Middle

This makes the company sound more of a family rather than a multinational company. The first word of the main text is Applauded, this makes the reader think that Subaru have already received recognition for this new car. A pun " Applauded for its sure-footed command of the road," is used to make the four wheel drive feature seem safe and reassuring like a mountain goat. A car cannot be sure footed but a goat can. This is a metaphor because it is imaginative rather than real. This is connected to the target audience in that a four-wheel drive car is expected to have good traction and to be safe. Command is used to show that it has control of the road and is never dangerous it is in control at all times. The word earned is used to suggest that it has done the work and so deserves the praise given to it. Universal is linked to the next generation, to show the amount of praise it has received and the large distance the news of this brilliant car has spread. Acclaim is another word for praise or recognition. ...read more.

Conclusion

The brand name is repeated five times during the advert to make you remind you that Subaru made this brand new four-wheel drive car. At the top and the bottom the logo is also present to help this to be unforgettable. This car is aimed towards both men and women. The men are given information about the size of the engine and the fact that it has been proven on the toughest roads and roughest rallies on earth. In this sentence the ending is used to reinforce the facts given. For the women the advert provides details of the cars ABS twin fronted air bags and the anti-theft immobiliser. The word luxury is also used, which is a very appealing word for women it suggests images of space and velvet. The car is quite a big saloon so this car could be aimed at a family who live in the country and need the four- wheel drive feature but work in the city and think that a saloon would be more appropriate compared to a land rover style four-wheel drive. This advert is presented as being very serious and respectful because of the type of buyer it is aimed at. A serious working person who needs both the saloon style and profile of the car but also requires the added feature of four-wheel drive. ...read more.

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