Analysis of TV Advertisement - ‘The Lynx Effect’

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Media Studies A Level

Analysis of TV Advertisement

‘The Lynx Effect’

Addresser:        Lynx.

Lynx is a company that makes deodorant and other toiletries.  This is a company that has a very strong brand name and a wide following of young, fashionable, heterosexual males.  Because of its good brand name in this country there is very little need for it to make a name for itself from scratch and it can build upon what is already known.

Addressee:        The Public – Men.

The addressee is obviously men and maybe the odd burley lesbian.  The type of men targeted will mainly be single, fashionable, young and heterosexual.  This advert is all about getting a girl and this will only apply to single men, as they are the type of men looking for women anyway.  As the brand label and ‘distinctive masculine fragrance’ is a very fashionable thing at the moment and is thought to be very good for your sex appeal.  It applies to young people because the target of the mans aims is a very attractive and young lady that will put it older men out of the target group.  Well the fact this is a sexually orientated advert rules out people with other sexual orientations.  It is used to stop people smelling of bodily odors.

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Message:        ‘Buy Lynx to get attractive women’.

This is a very sexually orientated advert with the message that Lynx will make you more appealing to the opposite sex.  It is supposed to be funny and show should even work for the man in the advert who isn’t very attractive, I’ve been told.  The reason that Lynx appeals to heterosexual males is that lynx displays in its advertisements that when you use lynx you have an ability you wouldn’t usually have to get girls.

Contact and Code:        Visual and Audio.

This is a television advert so it obviously a visual experience. ...

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Although this essay shows an understanding of how the advert might appeal to its target audience, there is very little media language employed in the analysis. ***