Analysis of two print advertisements

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Media coursework

Analysis of two print advertisements

For this piece of coursework I will be looking at two different adverts made by the same company, Muller, and finding the techniques that are used and what the effect of these methods are on the reader.

The first advert is for Muller light mousse. It has a picture of a large mousse pot in the foreground, which has been manipulated to make the viewer’s eyes believe that it is the end of a bath tub, and in the bath tub is a young couple, who are playing and having fun. Also the bath is overflowing with bubbles. The advert came from a women’s weekly magazine called Bella, this leads me to believe that the advert is aimed at middle aged women. I think that the type of women it is aimed at would be self conscious or over weight, I came to believe this as the women in the advert is very thin, and is what a lot of women aspire to look like, this is then playing with their insecurities, making them believe that they can look like this with this yoghurt. At the bottom of the advert it mentions the fat content of the mousse to show that it is a food that people can afford to eat whilst dieting. What's more is that it talks about the fact that it is “deliciously tasty” and “99.5% fat free” in the same sentence which really makes them emphasize one another. This causes the mousse to become very appealing to those who are dieting, rather than the same old salad, or tasteless puddings. I also think that it is aimed at women as the woman is dominant in the picture, she stands over the man, spraying him with water, this idea would be appealing to women as the idea of being dominant in a relationship, or to have control over their love or sex lives, and they might make a link between this and the mousse, which would make them want to eat it.

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The copy in this advert is very light hearted, fun and slightly childish, it is also quite a feminine font. The writing says that the mousse makes you feel great which makes you want to eat it. It also links the yogurt with your health. The Muller light logo highlights this as it is in a heart which then could link the mousse with health and it being good for your heart. This shape could also with the love between two people, the two people in the advert. The slogan “love light to the full” is a pun on the ...

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