As part of the media coursework component I have chosen to analyse the smarties chocolate bar advert, the new product from nestle.

The type faces which they have used is bold bubble writing, they have made the font white which makes it stand out from the blue background.

I think this advert appeals to under 18’s because the colours are bright and they have dressed the smartie up as Ali G, which would attract teenagers attention.

The slogan of the chocolate bar is ‘smarties go undercover’, I think they have chosen this to show that the smarties have gone undercover in a chocolate bar, which is also why they dressed the smartie up as Ali G.

The first thing I look at on this advert is the smartie because it’s big and bright and is also in the middle of the advert.

I think this advert is effective because the pictures and writing are big and bold so they catch the attention of customers.

I would expect to see this advert around schools and music shops, as that is where most children spend their time.

I think the advertising agency would want their product to be connected with teenage idols, as there is not only a picture of the product advertised but also an animated version of a teenage idol, this shows that the product is aimed at a young audience.

By Charlotte De Abreu