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As part of the media coursework component I have chosen to analyse the smarties chocolate bar advert, the new product from nestle.

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Introduction

As part of the media coursework component I have chosen to analyse the smarties chocolate bar advert, the new product from nestle. The main colours in the advert are bold, bright colours, they are blue, yellow, red, white and black, these colours attract people attention and makes it stand out from others. ...read more.

Middle

The slogan of the chocolate bar is 'smarties go undercover', I think they have chosen this to show that the smarties have gone undercover in a chocolate bar, which is also why they dressed the smartie up as Ali G. The first thing I look at on this advert is the smartie because it's big and bright and is also in the middle of the advert. ...read more.

Conclusion

I would expect to see this advert around schools and music shops, as that is where most children spend their time. I think the advertising agency would want their product to be connected with teenage idols, as there is not only a picture of the product advertised but also an animated version of a teenage idol, this shows that the product is aimed at a young audience. By Charlotte De Abreu ...read more.

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