• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

As part of the media coursework component I have chosen to analyse the smarties chocolate bar advert, the new product from nestle.

Extracts from this document...

Introduction

As part of the media coursework component I have chosen to analyse the smarties chocolate bar advert, the new product from nestle. The main colours in the advert are bold, bright colours, they are blue, yellow, red, white and black, these colours attract people attention and makes it stand out from others. ...read more.

Middle

The slogan of the chocolate bar is 'smarties go undercover', I think they have chosen this to show that the smarties have gone undercover in a chocolate bar, which is also why they dressed the smartie up as Ali G. The first thing I look at on this advert is the smartie because it's big and bright and is also in the middle of the advert. ...read more.

Conclusion

I would expect to see this advert around schools and music shops, as that is where most children spend their time. I think the advertising agency would want their product to be connected with teenage idols, as there is not only a picture of the product advertised but also an animated version of a teenage idol, this shows that the product is aimed at a young audience. By Charlotte De Abreu ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. Promotional Strategy for a chocolate

    a lot of research into consumer wants and needs, and I have carefully thought through all of my strategies (including extensions) and which market segments I will be aiming at. Since my product is a chocolate bar I believe it will be successful as chocolate is loved worldwide and is

  2. Gender in the Media

    Basically, adverts should portray what our lifestyle is - diverse. Advertisers have come under criticism for their use of women shown as 'sex symbols' to sell products. Women are shown in provocative ways to get the attention of the viewer.

  1. Advertising is necessary to let us know what is new.

    The companies that don't are high-ranking companies that can afford to rely on high brand loyalty to raise their profit margin. Companies such as Cadbury will not increase product prices for advertising campaigns. Advertising helps people aspire to a more fulfilling lifestyle This is again both true and not true.

  2. English Media Coursework: Advertising

    Again this is borrowed interest. Another strategy it uses throughout is special effects, in this case the graphics rendering used to turn the car into a 'transformer. The Dancing carries on for another 18 seconds before the transformer jumps into the air and turns back into the car and the

  1. Chocolate Bar Advert Analysis.

    the second depiction's objective is to add a bit of ridicule into the advert and show one of a guys' worst nightmares, and have the boy fail in front of the girl he feels affection for. It is caught in mid shot and this second picture begins to shape the short story and draw the observer in closer.

  2. Prepare a feasibility study for a business with a view to acquire a vacant ...

    The results are shown in the form of a pie chart, as they are the best way to show percentages. ------------------------------------------------------------------------------------------------------ ------------------------------------------------------------------------------------------------------- Conclusion After analysing my market research, I have concluded that the social grade of the local area is (B)

  1. The Matrix Coursework

    The cat suit lets us see all the action in the fight scenes and also her power when she is running on the rooftop. Trinity is an opposite of the stereotypical woman. She plays an important role in the film from the beginning to the end and works along side Neo further on in the film.

  2. The intention of doing this treatise is to deconstruct and scrutinize a cake advert ...

    These techniques are used cleverly so that often we don't not realise how our thoughts are being controlled. The explanation of this is that they would see this exquisite cake and will be thinking about eating this cake. The cake is so zoomed in that it drools the reader's attention.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work