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Assessing an advert for Diamond White which is a strong cider alcoholic drink.

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Introduction

SaNjE Balendra This is a advert for Diamond White which is a strong cider alcoholic drink. It is advertised on the loaded Magazine. It is presented in a unique way using the central image and visual metaphor of the brain. Theoretically it is the dominant controlling organ of the body, but the advert ironically encourages liberation from control advising us to take a drink on the "White Side". On the advert they have two diverse side of a head a "Left Side" and a "White Side" both sides have a passage routing with interesting objects. The Left side which is placed in the top left hand corner has dull, old fashioned objects. On the White side the objects are imaginative and interesting making the audience more eager towards the drink. ...read more.

Middle

As you see these objects give you bright thoughts and it gives you many desires to look forward to once you have taken the "drink". On the advert they have used play on words like "Right" "White". In comparison of the White side the left side consists of boring, dull less eye catchy objects which use dull colours to show that the "White side" is more inspiring On the left side they have displayed objects like firstly "Slippers" which reminds you of old people i.e. grandparents; which makes you think off dull ideas. Also among the objects there is a teapot which suggests cups of tea being drunk, very cheap and old antiques it's mainly normal and not very new to you which makes you feel you more interested and more anxious at the objects on the "White Side". ...read more.

Conclusion

The 1st head which is placed in the top left hand corner is named "left side" the 2nd head which is placed on the bottom right hand corner is titled "white side" which also rhymes with Right which makes you think it is the right side. The titles are displayed in italic so its different to other captions in the advert. The overall message of the diamond white advert is that the drink will make you feel that everything is more upbeat and you experiences will become more enhanced. The promises the advert is making with the objects and the captions is that if you take the drink you will be inspired and that if you do take the drink you will enter a new phase. The advert makes us think the kind of people who take this drink will be more upbeat and you will experience something new in life ...read more.

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