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Bissell magic broom - analysing adverts

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ADVERTISMENT ANALYSIS. - Bissell? magic broom. The first thing that comes to my attention in the advertisement I have found is the large picture, which surrounds the whole page. The advertisement focuses on an electric powered vacuum called the Bissell Magic Broom. There is an old lady posing along with this vacuum and smiling happily! The colour scheme of the page is quite dull and dead. The photograph looks to be shot in this old lady's house. There is green carpet, white painted walls and also a plant. The carpet looks perfectly clean to show how good this vacuum actually is. On the top right corner there is a big bright red box with the words "Warning! Beware of imitations. Look for the Bissell name." This is a great line for the selling of this product as of the scheme and layout of the box. The entire of this advertisement, including the text box, price and coupons but to name a few, are all cantered around the large picture. ...read more.


Adjacent to this text is a coupon, which holds an area for name, address, credit card number and signature etc. The company provide functions of Master Card and Visa. Right at the bottom of this coupon, there is another extremely minute small print. This small section talks about how it can take up to 28 days for all deliveries to be dispatched. There are no special gifts involved in this advert but only the chance to send away for a free home trial for 30 days. The main headline is at the top of the page and is the words "Bissell Magic Broom, electric powered vac" This headline is surrounded in a blue background and in a white writing font. There is also a little '?' symbol after the word 'Bissell'. This headline is a statement. There is quite an amount of sub headlines too. Below the headline there is the phrase "At the age of almost 90 I only wish I'd discovered the Magic Broom years ago..." ...read more.


In this advert we are to identify with the electronic and gadget company, Bissell. Overall the advert is to make us get the cleaning done quicker so it can fit under the heading of to feel better and have more time for other things in life! Yet also to feel good about yourself. This product can be obtained via post or phone. Not such a wide selection of delivery method but still a selection. The telephone number is in big bold letters also. There is a company logo visible in this advert. The shape of it is a little red triangle with smoothed edges. This triangle is then split in half, as the company name has to go in somewhere. This logo is situated in the bottom left area of the advert but not to the extreme left. Overall this is a good advertisement and the product looks quite interesting! It would be great for all people and not just old age pensioner's as it also says in the text that children can do the cleaning too! Centre Number: 71994 Candidate Number: 8113 ...read more.

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