• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Branding and Culture Jamming

Extracts from this document...


Branding and Culture Jamming We are surrounded every day by big brands, corporations and media on all sides. In fact, it would be hard to avoid being told that you need the latest pair of diesel jeans, ipod nano or Gucci perfume. Of course, we need the jeans or we won't look good, the ipod to be cool, and the perfume to be classy, don't we? This is what the adverts tell us and is why promoting your brand of product is so important. They need to show us, the consumer, something that we aspire to be, to have or to be associated with. This is what branding is, making your product different from the rest of them, giving it an identity. This is very important from the company's point of view. I mean, we buy things to make ourselves feel good and to present an image or a 'brand' of ourselves to the world. If we see an advert showing someone who seems confident and attractive, then we are told that to achieve this image they buy a particular type of clothing of course subconsciously we will want to be associated with that. ...read more.


I think this is in a way to appear that she doesn't try too hard but is just naturally sophisticated, and also to give her a more modern look. This has succeeded in appearing like a gateway in to a fabulous world and the advert would appeal to a lot of women as who doesn't want to be beautiful and glamorous? This is all well and good, but underneath the glamorous exterior of the designer brands are the people who do the real work: third world workers who often work 12 hour days and are typically paid pitiful wages. In our class survey, an astonishing percentage of our own branded items were made in the third world, especially China where human rights are notoriously poor. The Pacific island of Saipan produces clothes for Gap, Ralph Lauren and Tommy Finger, that are sold under a 'Made in America' label. Tommy Finger shirts that retail in the UK for �40 have a factory gate price of �3. Young girls from the Chinese mainland are tricked into working on Saipan. ...read more.


It features Nike colours like orange, white and black with the Nike logo and 'swoosh'. Also, the words 'its so cool to wear Nike' are most prominent on the page. But when you read the rest of the text you see it's the story of a typical third world worker, and encourages you to think about where your products come from before you think about the cool factor. This one shows the petrol company esso with the two 's's turned in to dollar signs, showing effectively how the big corporations are obsessed with the almighty dollar, probably more so than human rights or the environment. Then we had a go at creating our own culture jams. Mine showed George Bush and Tony Blair's heads replacing the well-known poster for the film Pretty Woman. I then replaced the title of the film with 'The Oil Men' as the Iraq war is partly just an excuse for the richest nations of the world to get richer and more powerful, at huge expense to others. I think it was fairly successful as it is a strange image that makes you want to look at it again and also has comedy value. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. What is Branding?

    create effective branding, the image of quality in your business will go up * Multiple products- a strong brand will allow you to link together several different products or ranges.

  2. Gender in the Media

    This statement relates to two things. Firstly, the woman is powerful and looking for a strong-minded man. Secondly, the statement is also referring to the beer. It suggests that the beer is also strong. The advert is suggesting that the beer is strong and if you don't watch yourself, you will, get drunk and not be able to 'run away'.

  1. Consumer Product Branding.

    they seem to create new posters every month or so for the inside of the stores, and matching bags, all of which is reflected in the prices. The Gap(tm), however, spend little money on store interiors, except that they do buy signs for the windows when a new product,

  2. The power of the poster.

    I also think that it is not very informative and does not provide the information as to why you should have safe sex and why a condom must be worn. Poster 6 Hello Boys This is the first of two posters that I am going to be looking at that

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work