Broadsheet and Tabloid comparison.
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English Coursework Broadsheet and Tabloid comparison The media is undoubtedly one of the most influential and powerful force within our society today. Its means of mass communication has the ability to report news in a way which often affects and distorts a person's opinion and interpretation of a certain story. Yet its importance in our society is immeasurable, since it's the main way of informing the public of national and international events. The purpose of this essay is to examine and analyse how two contrasting newspapers - a broadsheet and a tabloid - report the news. We often view the broadsheet as having higher status than the tabloid as it is more serious, sophisticated and elaborate. The tabloid in contrast is dominated by sensational stories. I would be scrutinizing The Daily Mirror, a typical tabloid paper and The Independent which is the conventional broadsheet paper. The story in question which both newspapers are narrating concerns the fatal murder of Yetunde Price, sister of the famous tennis players Venus and Serena Williams. Different papers frequently vary the way news is portrayed in order to engage and captivate different audiences, yet their primary purpose is to inform and entertain. The Daily Mirror is likely to entice those who are less well educated and classified as Social class III, IV and V in the Registrar General's Scale - the working class.
The writers' device on using alliteration and anaphora again gives greater impact and excites the reader. It is also part of the fairytale style narrative which prevails throughout the article. The article is also not as harsh and blunt as The Daily Mirror and contains a lot of euphemism. Apart from the euphemistic descriptions of her final hours, Yetunde is little mentioned in comparison to her sisters in The Independent. This is due to the fact that she is virtually unknown and so the writer does not want to lose the reader's attention. However, the reader may then come to view fame, wealth and prestige is more important then the main story. There is undeniably a disproportionate focus on the more admired of the Williams sisters, which centres on their background, upraising and lifestyle that it overshadows the main story. Little of the article is dedicated to Yetunde as there is hardly any mention of her upbringing and characteristics. The pictures creates the impression of all the sisters' close bond which emphasis their grief over the loss of Yetunde. Despite of this, Yetunde herself is not central figure of the picture. She is instead placed on the far left and she is facing away from her sisters.
As I have analysized above, the two newspaper articles shows contrasting representations of the same story. The Mirror with its tendency to exaggerate the stories, presents this article with the features of fame, glamour and explicit descriptions. The editor is obviously aware of the fact that sensationalism sells. The Independent, despite its lack of information, has actually taken the more dignified approach by showing respect for the deceased with going into too much information the gory details. It could be argued that The Mirror is rather inappropiate in immorally cashing in on Yetunde's death, yet their story is in the reader's interest since not only is Yetunde mentioned more but it covers many aspects of her life and personality in tribute to her. Whereas the editor's motive in presenting the article the way it does in The Independent might be in conflict with the reader as they are likely to want more information on Yetunde and the nature of her horrific death instead of Serena and Venus. In our society today, we as the audience are becoming increasingly concerned, bordering on obsessiveness, with the lives of the rich and the famous. The media understands and encourages our curiosity by publicising more and more stories on celebrities. This could affect the quality of the news we consume, especially in tabloids, where instead of presenting the more serious stories, we are swamped with excessive news on the famous.
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