Cadbury has value added to its products in many different ways

C4: An understanding of what value added to the process for the product or service and for the
business as a whole.

Value added to Cadbury

Cadbury has value added to its products in many different ways, for example the different sized chocolate bars that can be purchased by the customers, there’s lunch sized dairy milk bars for children to eat with their packed lunch at school, and there’s also different flavoured chocolate (mint dairy milk and orange dairy milk). This all adds value to Cadburys product because it ensures that Cadbury stays competitive amongst its rivals. By producing unique chocolate products and producing new chocolate products for customers, it helps Cadbury to have an edge over its competitors.

Cadbury also has to offer the price of their products at a competitive price as this adds value to the product as well, if the product it priced to high then customers will choose to purchase products from Cadburys competitors, and this means that Cadbury is loosing customers as well as profit. However if Cadbury price their products to low then customers will purchase the product but Cadbury will not be making any profits and therefore may be unable to produce more new products for the customers.

Advertising also adds value to Cadbury; this is because advertising helps ...

This is a preview of the whole essay

Advertising also adds value to Cadbury; this is because advertising helps to make Cadbury’s products well known to its potential customers and regular customers. Cadbury sponsors the UK television soap “Coronation Street” which is viewed by quite a lot of people and a popular television programme.

The packing of the product also adds value to the product, this is because chocolate is mainly popular amongst children and they only choose to have/eat something that is eye catching and not dull. Cadburys packaging for their products are highly recognisable by all their customers and some of the chocolate products such as the “wild” and “frog” chocolate bar have a cartoon character and a puzzle on the packaging made by Cadburys on the packaging this is appealing to children and also has value added to it by the way that children can do a puzzle after they have finished eating the chocolate bar.

Cadbury also offer promotions on the wrappers/packaging of its products, one of the latest promotions is that the customers can get 2 for 1 leisure activates and customers can win a digital camera. This encourages more customers to buy more Cadbury products as they can take part in the promotion that Cadbury offers to the customers. This helps Cadbury to have an edge over its competitors because they may not be offering their customers promotions as good as Cadbury’s promotion.

Staying competitive

The use of IT also helps Cadbury to add value to its products as Cadbury relies on the use of IT to design the packaging/wrappers for its products. The packaging is important to the customers as it helps to keep the chocolate fresh, clean and stops the chocolate product from breaking into pieces. The design of the product helps to attract customers to it (the younger customers) as the packaging as information about the product written on it for example if Cadbury have a new flavour then this would obviously be written on the packaging (this appeals to the older/teenage customers).

IT systems also save Cadbury a lot of money; this is an advantage for Cadbury as it can use the saved money to produce more popular products for the customers.

Over all added value for Cadburys as a business means that the customers are getting what they want from Cadburys products, which is chocolate that tastes good that is available to buy in all types of sizes. Cadbury also maintains a good reputation with its customers. Value added also helps Cadbury to perform better than its competitors (Nestle for example).