• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Cadbury has value added to its products in many different ways

Extracts from this document...

Introduction

C4: An understanding of what value added to the process for the product or service and for the business as a whole. Value added to Cadbury Cadbury has value added to its products in many different ways, for example the different sized chocolate bars that can be purchased by the customers, there's lunch sized dairy milk bars for children to eat with their packed lunch at school, and there's also different flavoured chocolate (mint dairy milk and orange dairy milk). This all adds value to Cadburys product because it ensures that Cadbury stays competitive amongst its rivals. By producing unique chocolate products and producing new chocolate products for customers, it helps Cadbury to have an edge over its competitors. ...read more.

Middle

The packing of the product also adds value to the product, this is because chocolate is mainly popular amongst children and they only choose to have/eat something that is eye catching and not dull. Cadburys packaging for their products are highly recognisable by all their customers and some of the chocolate products such as the "wild" and "frog" chocolate bar have a cartoon character and a puzzle on the packaging made by Cadburys on the packaging this is appealing to children and also has value added to it by the way that children can do a puzzle after they have finished eating the chocolate bar. Cadbury also offer promotions on the wrappers/packaging of its products, one of the latest promotions is that the customers can get 2 for 1 leisure activates and customers can win a digital camera. ...read more.

Conclusion

The design of the product helps to attract customers to it (the younger customers) as the packaging as information about the product written on it for example if Cadbury have a new flavour then this would obviously be written on the packaging (this appeals to the older/teenage customers). IT systems also save Cadbury a lot of money; this is an advantage for Cadbury as it can use the saved money to produce more popular products for the customers. Over all added value for Cadburys as a business means that the customers are getting what they want from Cadburys products, which is chocolate that tastes good that is available to buy in all types of sizes. Cadbury also maintains a good reputation with its customers. Value added also helps Cadbury to perform better than its competitors (Nestle for example). ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. Is there scope for a new business in the local area?

    is there a chance that some of the people that are picked do not use your product or service. Quota sampling- This is where people picked to do a survey because they meet certain characteristics. These characteristics can be: * Age * gender * Ethnicity * Where you live This

  2. To keep customers loyal to the business Cadbury introduce new products to the market ...

    ? The need for a market extension abroad: ? Especially in Europe products cannot be transferred from one market to another without any research being done. Cadbury sell their products in many different countries such as, America, New Zealand and India this helps Cadbury to build a good reputation in countries abroad as well as here in the UK and be well known.

  1. This project requires me to produce a imaginary business

    From my research have found that the Kenton area meets the criteria as the majority of the inhabits are in group C. Also in the area there is no competition that would effect my and there is easy access to the area.

  2. Research an existing business in your local area and produce questionnaires to be distributed. ...

    My social costs- The social costs as a result of where I place my business are: May be increase in traffic Increase in litter My result in local competition closing down The social benefits that come from me placing my business rea: People shop locally Creates one or two extra

  1. Section 1: Promoting two products to two different market segments

    Thus our product will definitely look very attractive. Households The targeted individuals within the households heading are the young and married men who have and don't have children. These targeted individuals would buy our product to be able to reduce their acne problem, either to remain young and good looking or because their current job obliges them to do so.

  2. This project requires me to produce an imaginary business.

    Advantages � Detailed information can be gathered � Customers options can be obtained Disadvantages � To carry out a questionnaire it will take time, then it will also take time to analyse the results obtained. � The questions must be well thought out, other wise the results will be misleading

  1. Advertising & promotion

    > The Consumer Protection Act 1987- which states that goods must be as described in any promotional material. I will discuss these and other types of legal constraints that there will be on my advertising in the next section "Legal constraints".

  2. Choose a local vacant business site and make recommendations on how it may be ...

    I will cater for the group that the majority of the people fit into. Social Grades What are social grades? This is another method of segmenting the market by class. The groups are created on what the head of each home does for a living.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work