• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Cadburys Communication Campaign

Extracts from this document...

Introduction

Section B- Communications campaign (tasks 1, 2 and 3) The product I have chosen for this communications campaign is Cadburys. Cadburys is an existing product which consists of many different types of chocolates. The company is aimed at all ages but mostly young adults and children. Cadburys are sponsored by much company but one of their main sponsors is Coronation Street. "Coronation Street is the most watched programme on UK Television; it has a 35 year pedigree and reaches more than 15 million households, although a number of possible suitors were mentioned ...read more.

Middle

One campaign which Cadbury have already used was a poster campaign the posters they used looked like this: Poster Campaigns Here are three posters you will have seen out and about this summer. As you can see from the posters, with this Campaign Cadbury tried to advertise their different varieties of dairy milk instead of just the original dairy milk. When preparing a communications campaign, the business needs to set objectives which may include: Informing * For Cadburys to inform the public about this product, they have to tell the public what the public is and what it contains. ...read more.

Conclusion

Reminding * As there are so many other business out there in the world people might forget that your product exist, so sometimes the public need reminding about the product they could do this by doing special promotional offers or have it at a cheap price. Once you have taken all these factors into account you will have to consider how you are going to advertise it, and how you are going to present it. To make the advertisement a success it is important that it stands out from all other competitors. In Cadburys case this is mars, snickers etc. Randeep Chana ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. This project requires me to produce a imaginary business

    Evaluation of advertising It would be impractical of me to use television as a form of advertising, as I will only have one shop in a local area, and television is not good to advertise in the local area. Also the cost involved in creating the advert, and putting it on television is enormous.

  2. Advertising Campaign

    themselves, for example they are in black and white and haven't had a Muller yoghurt therefore they haven't lead a Muller life which is exciting, bursting with natural goodness and colour. * The product only appears four to five times in the advert with each different individual.

  1. Advertising - Peter Kay's John Smiths Campaign

    As in the previous advert the setting is stereotypical of the target consumer, as before we had the combination of sport and beer as in the second advert it's curry and beer. The setting is realistic because it's typical of an Indian restaurant with background music, layout and decor.

  2. Choose a local vacant business site and make recommendations on how it may be ...

    ------------------------------------------------------------------------------------------------------ haven't got pie charts yet (20/07/02) ------------------------------------------------------------------------------------------------------- Conclusion After analysing my market research, I have concluded that the social grade of the local area is (B) Lower Management, and the average pay is between �25000 and �35000. The majority of the people do shop locally, the main reason being that the local shops cater for their needs.

  1. The power of the poster.

    This is very good as it makes the audience think and take it in mentally where as the previous poster is very aggressive and hard hitting without any sympathy. Poster 5 Eleventh Commandment: Thou shalt always wear a condom. This poster was designed in 1995 for the British Safety Council to support the National condom week to promote safe sex.

  2. Produce a communications campaign for an aftershave called Blizz.

    and I wasn't really sure which to trust and which I couldn't trust. After a lot of clicking the main results, I decided to switch over to the sponsored results, which on Google appear on the right side of the page in little boxes.

  1. This project requires me to produce an imaginary business.

    Also the information that is collected is of a neutral view point. Primary data or Secondary data- I will use primary data in my project as it will be more accurate, and will be will be of a neutral view point.

  2. Evaluating two promotional videos - Music Video Tyler the creator and Cadburys ...

    Another good feature is the strong background. Each scene is in sync with the music and in good quality. This helps understand the emotion s?of the song properly and make the audience fell the emotions clearly.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work