Cadburys Communication Campaign

One campaign which Cadbury have already used was a poster campaign the posters they used looked like this:

As you can see from the posters, with this Campaign Cadbury tried to advertise their different varieties of dairy milk instead of just the original dairy milk.

When preparing a communications campaign, the business needs to set objectives which may include:

Informing 

• For Cadburys to inform the public about this product, they have to tell the public what the public is and what it contains.

Persuading 

• When people hear about this product they might not take any notice so one of the businesses objectives is to persuade the public to buy this. This can be done by putting making the chocolates stand out against the others in the market.

Reminding

• As there are so many other business out there in the world people might forget that your product exist, so sometimes the public need reminding about the product they could do this by doing special promotional offers or have it at a cheap price.

Once you have taken all these factors into account you will have to consider how you are going to advertise it, and how you are going to present it. To make the advertisement a success it is important that it stands out from all other competitors. In Cadburys case this is mars, snickers etc.