Car Market Segmentation.

The first 200 words of this essay...

Introduction

Car Market Segmentation

The market for cars is just like an orange. It is divided into different segments. There are hundreds of different cars to suit everyone's needs. They are designed to match various people's needs and tastes. For example it is unlikely that you will see a family of six people in the latest sports car. People in this situation are more likely to a people carrier that has more room and seats.

The market for the car industry today is segmented like this:

Then 'income' is also split in to section:

Essay

To answer the question 'How does a car company segment the market?' I chose to look at two large car manufactures, Renault and Honda and sent out a letter to the companies. I then received information and adverts from the companies. To follow this up I then analyzed two Renault adverts and one Honda advert to see how the car was segmented.

Renault:

Advert 1 Laguna

I think that the car advertised will be for either male or female as the have used cool blues and whites which look very classy and elegant. The surroundings