• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Car Market Segmentation.

Extracts from this document...

Introduction

Introduction Car Market Segmentation The market for cars is just like an orange. It is divided into different segments. There are hundreds of different cars to suit everyone's needs. They are designed to match various people's needs and tastes. For example it is unlikely that you will see a family of six people in the latest sports car. People in this situation are more likely to a people carrier that has more room and seats. The market for the car industry today is segmented like this: Then 'income' is also split in to section: Essay To answer the question 'How does a car company segment the market?' I chose to look at two large car manufactures, Renault and Honda and sent out a letter to the companies. I then received information and adverts from the companies. To follow this up I then analyzed two Renault adverts and one Honda advert to see how the car was segmented. Renault: Advert 1 Laguna I think that the car advertised will be for either male or female as the have used cool blues and whites which look very classy and elegant. ...read more.

Middle

A majority of the people I asked was single or had a partner but no children. They also lived away from the city center and had quite a high income. Advert 2 Escape I think that the car advertised will be for either male or female as the have used cool colours and whites which look very classy and elegant. The surroundings around the car are white, which shows that it can be for anyone and that you as the customer make your surroundings. However the plain, non - detailed backgrounds appeal to females as it show that the car is a way of escape. The car might be aimed for customers over the age on 25 who are married. This is because the car is a people carrier and has loads of space for family baggage. The car might be aimed for single or married customers with a family as there is room to fit seven in to car. Also in the advert there is a family surrounding it which will appeal more to parents. ...read more.

Conclusion

I then compared what the advert told me to what others who was interested in the car were like. There was a mixture of male and female customers which show that this car is a unisex car. Most of the buyers were young which show that this car is ideal for first cars. The people interested in buying the car didn't have a family and lived in the city or near it which meant that the car was ideal for the day battles of transport. The customers that were going to buy this car had a low income or a medium income which also emphasizes the fact that it is an ideal first car. Through looking at all of the above I have concluded that all car companies follow the same market segmentation and show that in the customer skills and advertisements. It also tells us that car companies do compete with customer quality and product quality as well as price. All companies try to produce a car that will suit a wide range of people interests and demands. Manufactures are able to sell their cars due to us as the customers relating to what we see on an advert or at the warehouse and picturing ourselves in the same surroundings. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Here's what a teacher thought of this essay

3 star(s)

Well structured look at the topic with some analysis of the texts. However, the student needs to evaluate the texts in much more detail, perhaps looking at issues of ethnicity and stereotyping within the media in order to improve. ***

Marked by teacher Paul Dutton 01/12/2012

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. My business strategy - computer shop.

    A business must find out how many people there are whom will buy its product. This is where market research is used, market research is used to find out: * What parts of the product do people like or dislike * If people want the product * How much would

  2. What is packaging? Who needs it? Why do we need it?

    This is because, in the case of the phone, it can become damaged and break, causing it to spoil. While in the case of meat, well isn't the answer already obvious? You wouldn't want a contaminated piece of chicken for your Sunday roast, would you?

  1. "Advertising may be described as the science of arresting the human intelligence long enough ...

    There are also numerous advertising techniques used to grab the human intelligence and to guide them into paying for a product or service. Avant garde is a technique suggesting that using this product puts the user ahead of times e.g.

  2. Compare and contrast two advertisements for similar products. You should evaluate the techniques used ...

    Like the 'Persil' advert, this advert also uses consumer expectation because they know that people don't want their clothes to smell after they cook and so this will make people want to buy this product. Like the other advert, next to the writing it has a slogan, which says 'Freshness

  1. Advertising essay - describing some famous TV ads.

    moving on to the images all of them are very posh and classy the colours are very dark and bold. The series of adverts is showing you Levi jeans; these jeans are suitable for teenagers and upwards. In all the adverts there is a young male showing you the Levi 501 jeans.

  2. Yves Saint Laurent Opium Advert - Controls of advertising and the media.

    Statistical analysis and findings were conducted by www.new.bbc.co.uk in Talking Point, below is a selection of some of the public's responses to whether the advert should have been banned or not. As you will see there are very mixed reactions from both males and females below: Certainly not!

  1. The purpose of advertising is to inform or persuade people to purchase or donate ...

    The second advert I will look at is an advert by the NSPCC. It uses a more shocking and harder approach when trying to gain support. This advert starts by capturing the reader's raw emotions by showing a picture of a young female child in a distressing state.

  2. Analysis two advertisements for the same products aimed at two different target audiences. Car ...

    best in life which gives an idea that man are quiet strong and it?s defiantly aimed at men. It?s like it?s moving at a very fast pace because of the appearance of the car. Although, this comes to show that men want to in charge and want big things in

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work