My practical production consists of a poster, magazine cover and article, concert tickets and a CD album. These are to promote a new and uprising band in the UK.
My target audience was my base thinking point when I was making all of my products. My target audience could be of either sex aged about 15-18. The social class I have aimed my band at are…….. From a questionnaire I carried out, my target audience seem to be interested in Nu rave bands more than any other. This suggests I should produce a band with the genre of Nu rave for my practical production. My Target audience expect my products to be different but have the same deep meaning as other products from this genre.
From researching existing magazine products on the market, I found out my target audience seems to like dark cool colours but a lot of depth in the pictures on it. Take for example the “Kerrang” magazine I analysed, its main background colour was black with a dark purple outline. These are both cool, dark colours. I also found out other conventions such as, layout, fairly short catchy titles, slogans, bar codes, Issue information, fonts and cover articles. I took these into account while making my product by doing each one individually. I also make sure it was the best choice by making several different approaches to each one and putting them into a questionnaire, which I then later gave to some members of my target audience. I did this with such things as choosing my font, colour and slogan. I did this because it would give me the best possible output for my target audience, there for make it eye catching and attractive. Firstly I had to choose a name for my magazine. With the connotation of death in mind, I used this by picking a word that in other terms, means death. Secondly I decided to use a black background as it conotates darkness and death, but I used a lime green to hint the nu rave factor in the magazine. The light green makes the magazine stand out. My main image is of a popular band of the same genre as mine. I made this big and bold as they are popular and would attract buyers to buy this magazine. I sharpened the focus of this image on paint shop pro as I wanted it to be clear. It used dark colours to go along with the theme of my magazine. I did this to make the genre of the magazine stand out whilst it would be on the shelf. I then took into account that in my research said that I needed cover articles on my page. I also into account that my band is a new and upcoming band, so they wouldn’t have a good part to play in the magazine, so I used one of my cover articles as a band interview. The use of paint shop pro enabled me to add a lighting effect in the top right hand corner of my photo. This made the photo stand out more as it isn’t the main picture. The light green makes the magazine stand out. I also linked in my poster and concert tickets with my magazine by making it a poster special magazine and giving away two free tickets to the bands concert in a competition.
