Chanel No5 Advertisement
Throughout this advert, the producers use short shots to keep the viewers interested. The first shot is a high shot as the model walks across the ridge to the vault with a number ‘5’ across it. This shot makes the model look small and innocent. Once the model opens the vault, the camera cuts to a behind shot. The viewers have not yet seen the model’s face, which adds the mystery to the advert and again keeps the viewers interested. The camera then cuts to in front of her and watches her slowly comes towards you but before you can focus on her face it cuts to the wall of Chanel No5 perfume bottles. There is another quick cut to behind the wall of bottles as the model reaches out and picks up a bottle. The place where the bottle used to be is now the model’s face, framed by the other perfume bottles. You can now see the true beauty of the model. The camera then does a close up of the model’s face as she rubs the perfume behind her ears. Again the camera cuts to a middle shot of a silhouetted, panting wolf padding along the path. This surprises the viewer, adding more mystique and making the viewer wanting to know what will happen next. It then cuts back to the model. It is a low shot as she confidently swings on her coat. The model is now powerful. She walks to the door. The camera cuts to the wolf coming up behind the model. The camera does a middle shot of the model. She raises her hand to her lips and the camera cuts to the wolf as he comes to a halt. The camera cuts back to the model as she places her finger to her lips and says, “Shh”. There is then a high shot of the wolf as he submissively sits down. The high shot shows that the wolf has given into her beauty and her power. The last shot of the model shows her walking off into the night with the Eiffel Tower in full view. The camera cuts and with a high shot shows the wolf howling. This image then fades into the name of the product ‘Chanel No5’. This emphasises the product and reminds the viewers the product name.
