• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Chocolate Bar Advert Analysis.

Extracts from this document...

Introduction

H/W 8/10/03 Susie Willmott My Chocolate Bar Advert Analysis Media Categories In this chocolate bar advert, the slogan and the chocolate bar name are the biggest features of the copy. The name of the chocolate bar, 'Elevation,' is illuminated by intense colours, such as orange, red and yellow; all fiery, energetic shades, which back up the name 'Elevation,' that implies strength and penetrating energy. The slogan in the 'Elevation' chocolate bar advert is 'Resist Gravity,' the font being conspicuous and immense, it is telling the spectators that if they bought 'Elevation,' they wouldn't just get the gorgeous chocolate and creamy center, but they will also be buying the power to defy gravity and boost their sophistication and popularity. The words above each picture are small but simple to read, leaving the advert looking like a comic strip. The bold colours of the advert attract teenagers' eyes and then imprint themselves on their minds. ...read more.

Middle

The fifth image contains a long shot of the boy accomplishing a rodeo 360 move on his skateboard, (a huge trick that involves the skater going upside down). The last picture has a close shot of the boy and the pretty girl who the young man adored. The teenage girl, is kissing him and the boy is holding out the 'Elevation' bar and grinning broadly, this last image is the utmost important one, it creates the 'wow' and 'I want to be like them,' in teenagers that will cause them to buy this chocolate bar. This picture also consists of the huge slogan and the chocolate bar's name. Media Language This presentation is a vibrant comic strip and is in the main pictures therefore it is a print. The dominant image is the actual chocolate bar, because in every image, natural colours are used, except for this red and orange chocolate bar, which captures the onlooker's sight immediately. ...read more.

Conclusion

The audience is constructed to see a simple world through this product, it will bring energy when your tired, popularity and happiness, to any problem an 'Elevation' is the answer, that is what is being discretely portrayed in the advert. I think this advert would be found in teen magazine because it's fun, a small story and involves something tasty! It could also be found on a shop wall, displayed boldly to all the potential-buyers. Media Technologies This advert is presented in vibrant colours, bold headlines and has a comic strip look to grab the teenager's attention from the second he or she walks into the shop and sees the advert. Each picture, in the layout, tells a part of the story to the best degree through camera angles and the distance from the scene. Using two of the most popular obsessions in a teenager's life, comics and skating, this advert stands out incredibly and fires 'notice me' vibes at the passer by. Once the viewer is drawn in, the amusing story and cool layout will cause the teen to buy the product. 1 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. Promotional Strategy for a chocolate

    For example, In a well known kids TV show I could place my product in the background of a shop when certain characters enter so it can be seen.

  2. My business strategy - computer shop.

    This means that they are good to target certain groups. Advantages * Very good to target a certain group * Are relatively cheap * Can include coupons for the reader * May be kept around for a long time by the reader Disadvantages * May not be read It would

  1. Fruit - The Comic. Investigating comics and their production

    X is the female superhero that helps Luke out of trouble. The relationship between these two is a love hate relationship, in the sense that although Luke is grateful to be helped out of trouble, he is a typical pre-teen who doesn't want to be lectured and he feels that he doesn't need protection from X.

  2. The intention of doing this treatise is to deconstruct and scrutinize a cake advert ...

    This makes the consumer wish and crave for the cake. It gives them a mouth watering experience and leaves them wondering what the cake must taste like. At this very moment they would not know how their thoughts are being controlled by this exceptional advert.

  1. Advertising Analysis.

    Combined, these images suggest to the target audience (who we assume are young, perhaps newly-wed couples or older couples looking to re-kindleromance) that the Scottishh Highlands will provide a warm, cosy and intimate atmosphere for them, and also that they are modern enough to accommodate their needs; it appeals to both audiences.

  2. Gender in the Media

    own strengths and weaknesses but when combined will be able to produce a comprehensive and rounder picture of the research data. My primary research will take two methods. The first method I will be using is content analysis. In this I will be looking, again, at two things: Billboard advertising and Magazine advertising.

  1. “Orange Tango” Advert Analysis

    Tango used this effect as many children in their target audience would enjoy playing and watching sport. Also the way that the tango man ran around like a little child helped to appeal to the target audience, as it appeals to their sense of humour.

  2. Setting up a shop in York

    They must make good profits so they can carry on trading and also pay out dividends to their shareholders. It is therefore very important they are successful otherwise everyone would sell the shares, the share price would fall and eventually the company would collapse.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work