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Choose two different magazine advertisements and compare the way in which they target their audience The two advertisements I have chosen are a Lexus GS advert and a Sharps bedroom advert.

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Introduction

Choose two different magazine advertisements and compare the way in which they target their audience The two advertisements I have chosen are a Lexus GS advert and a Sharps bedroom advert. I will write about each advert separately and then compare them afterwards. In the Lexus advert the focal point is the car. The photographer has taken a close up to make it seem bigger. The car looks visually attractive and is positioned to make it look inviting. In the photo the car is the only object there which suggests it is the sole thing the audience needs. Also the colour darkens as you look down the page which leads the reader to the information. The symbol of an award the Lexus GS received (in the bottom left of the page) would impress the audience and would help convince them that the Lexus GS is a high quality car. The first words the reader sees are the slogan 'Takes you miles away in seconds' which suggests the car will take you to another world which links further down the page when it says 'A world of unimaginable tranquillity'. ...read more.

Middle

All the photographs of the bedrooms are close ups. The logo stands out well from the picture. The photograph has been taken on a sunny day to make it look more visually attractive to the reader. The contact information stands out, especially the phone number which is in a bigger font than the information surrounding it. 'For a bedroom that's exclusively yours, come to sharps' implies that there is already a bedroom made for the reader. 'Designed exclusively around you' implies that the bedroom will fit your personality and style. 'We can transform your space' suggests that your bedrooms can look like one in the photo and have the same qualities. 'Britain's leading bedroom specialist' suggests they can design bedrooms better than anyone else and that they are the experts. 'Whatever your style, whatever your space' implies that they can make the bedroom exactly how you would want it as well as the repetition emphasising the flexibility of the company. ...read more.

Conclusion

The background and car of the Lexus GS advert is more likely attracted to males because it uses more masculine colours such as metallic blue. The Lexus GS is a more successful advert because the graphic is much more eye catching and effective with one big photograph of the Lexus GS rather than 3 small photographs of bedrooms in the Sharps bedrooms advert. The white border surrounding the advert even more emphasises the photograph of the Lexus GS making it look more glamorous furthermore this would be better at attracting readers from a distance. The slogan of the Lexus GS advert is much bigger than that of the Sharps bedrooms advert in addition to that the contrast between the slogan and background is much better on the Lexus GS advert than the Sharps bedrooms advert. The Lexus GS advert uses a much better range of vocabulary such as 'sheer power' and 'engaging agility' rather than the Sharps bedrooms advert which uses words such as 'unique' and 'exclusively'. ...read more.

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