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Company documents -The first organisation I collected two documents from was Vodafone. The documents I collected were a letter from Vodafone and a leaflet of Vodafone top up.

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Introduction

REPORT From: Ian nicholson To: Mr C Gardner Date: 5th December 2003 1. INTRODUCTION This report was specially made to describe, compare and evaluate two different standard business documents from three different organisations, a total of six documents. I was asked for the first unit to gather these documents, to clearly and accurately explain their purpose and to identify the common elements of similar documents for example: use of boxes, headings, gaps between headings and logos etc. I was also asked to compare the documents and accurately evaluate the god and bad points about writing and presentation styles (formal/informal, blocked or indented style, method of emphasis such as underlining, italics and bold writing. It is also important for me to comment on their suitability for purpose and to suggest how they could be improved. I will then produce an in depth report which enabled me to show effective skills in the appropriate use of software facilities to automatic aspects of my document production, such as bullet and numbering, paragraph and heading styles and standardised layout. 2. Organisation One: Vodafone The first organisation I collected two documents from was Vodafone. The documents I collected were a letter from Vodafone and a leaflet of Vodafone top up. 2.1 Vodafone Letter The purpose of this document is to inform customers of Vodafone PLC about the latest polyphonic ring tones available. The layout of the letter is A5 page that has been printed on both sides. On the first side the following information is displayed: The document has a Wide screen television visual out the outer parts of the letter with a man snow boarding in some snowy mountains and then under this it states 'Starring' below this it states the name of person it has been addressed to. On the second side the following information is displayed: The right hand side a line has been drawn to separate the actual content with the address of where it is purposed to go, a postage paid sign in ...read more.

Middle

Underneath in the same sized font says "Enclosed you will find your", and then bullet pointed below stating the objects that have come with the letter. The second paragraph starts with a bold blue text stating how to get started with your new account. Then it states a step-by-step guide how to activate your credit card. The third paragraph starts with a heading in a bold and blue font giving information about the credit card PIN number. The good points about this document are that it has initial headings have been typed in bold above every new paragraph for emphasis and that the information given in the letter has been shown in either a bullet point or numbered form with a writing style clear to read. The bad points about this document are that there are headings in a letter making the subject of the different sections hard to identify. I think this document is suitable for its purpose. 3.2 Halifax Leaflet The purpose of this document is to inform customers about the great savings customers can make on home and travel insurance. The layout of this leaflet is C5 page that has been printed on both sides. On the first side the following information is displayed: The background of this page is white with contrasting blue and green at the top and bottom of the page. On the left hand side of the page in a bold blue text saying "We're offering some great savings on your home and travel insurance...", with great savings highlighted in a green colour. Underneath this in blue are the Halifax logo and message. On the right hand side of the page is a man wearing glasses in a hot air balloon waving. On the second side the following information is displayed: The background of this page is white with a picture on the right hand side of the page with a man skiing in mid air contrasting with the white background. ...read more.

Conclusion

Above is a red bubble saying new and next to this regenerist the logo. On the right is reminding the customer about their �5 money off coupon can experience the benefits of younger looking skin. On the left is a short paragraph in a white and large font about what the new product contains such as green tea. Underneath this is a white line going across the page with OLAY logo in both of the bottom corner with in the centre in small text money back, if not satisfied. On the third side is the following information is displayed: The background of this page is black. At the top of the page is a red bubble saying new and the regenerist logo. On the left is a picture of the regenerist products. On the left is a bullet pointed list of the products shown in the picture and an explanation that the products can be used together or singularly. Underneath this is a white line drawn across the page the address of the owners and headquarters of Olay and on the right an Olay logo. The good points about this document is that it uses the same colour co-ordination throughout the document but also the colours used contrasted together so the text could easily be read. The information text was cleverly spaced out. The bad points about this document are that the page fold was slightly to the right hand side of the page and not in the middle. I think the leaflet was a bit too much spaced out. I think this document is suitable for its purpose. 5. Conclusion Overall most of the documents reviewed in this report have followed a basic business layout. All documents stick to one writing style and font throughout the entire document, which shows consistency and is less confusing. The language used in the documents is a formal language because of its purpose. 1 ...read more.

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