Compare 2 car adverts.

I think that the target audience for these cars are the same; both of these cars are family cars.  Both of the cars are designed to be comfortable and safe, they are not advertised to be fast sports cars or stylish city cars; they are advertised as normal cars. In both of the adverts there is no real reference towards the performance of the car apart from in the Chrysler where there is a reference to the fuel consumption of the car but this backs up the point that the Chrysler is a car for a sensible family person because that is the kind of person who would show interest in the economics of the car.

Both of the adverts have main points that they want you to focus on as soon as you look at them, on the Chrysler advert the first thing they want you to focus on is the name of the car and the price which are both in bold font at the top of the page, the Fiat wants you to focus on the name of the car which is written in huge letters diagonally across the page.

Both of the adverts contain a visual trick which makes you think, this then gains more attention of the reader.  In the Fiat advert the slogan “it’s one big adventure” is used and this is the topic of the advert because if you look inside the letters of the word “Ulysse” (which is the name of the car) then you will notice that there is a different place in each letter and this represents the “it’s one big adventure”.  The Chrysler uses the same idea because when you look at the pivture of the car you notice that is is meant to be taped to another peace of paper, this makes the advert look purposely cheap but then you wonder why, this catches your full attention but then as you search for a reason you come across the slogan “with a price this low, we’ve had to make cutbacks on everything but the car”, once you have read this you realise that the the whole advert looks like it has been handwritten to represent the cutbacks in cost.

Both of the adverts contain the company badge, they are both situated at the bottom of the advert and I think this is so that it will reinforce the make of the car and I think it is important that people recognise the badge so that people can associate the car with the badge when they see it, but they can not put the badge in a more important place of the advert because it does not really attract the readers attention.