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Compare and contrast Advertisement For the Walkers crisps with the advertisement for the McDonald restaurants!

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Introduction

Compare and contrast Advertisement For the Walkers crisps with the advertisement for the McDonald restaurants! Both advertisements are popular food products. McDonalds are very famous all over the world; the company is based in America and started off there. Walker's crisps are a British company. When you hear the name Walkers, you often think of walkers crisps. Both of these companies sell there products to a range of people. The younger people generally more of these products than older people. In the McDonald advert, they are trying to tell the audience that their restaurant isn't just for teenagers, but for all ages. They have shown this through the characters in the advert. They also are trying to promote that McDonalds is a class less place where you can go to eat, they show this by using different people with different colours of skin and showing costumes of builders, school kids, actors and etc. the people also do not speak to one another. The only signal to each other is when the man and woman look at each other and nod as if they are approving of the food they have been served. The people look happy and are moving briskly away to the sound track. The clothes that people where show the occupation that they are involved in. The walkers advertisement however is a lot more relaxed and humorous. ...read more.

Middle

In the Walkers advert the song that they use is also representing the crisps that they are trying to sell. The song is called "Shale Rattle n Roll" and the crisps are called "Shake n Salt" and you can spot the similarities with the titles. The song is also a fifties song, when the first part of the advert is also based. Also brings back some fifties nostalgia to the people who were alive then. The voice of Gary Liniker is also very friendly like and he talks to us in a way as if we know him. At the end of the ad another straight forward voice comes on. This voice tells us the products name and the slogan for it. "Walkers Salt n Shake, Shake them like we used to" The language in the McDonalds advert is a lot straighter forward and gets to the point quicker which I like. The voice that sings the words to the song is the one who tells us the different kinds of people going into the restaurant, it dos this listing the occupations in the song and repeating the important words like "Equal". Gary speaks to us in a very friendly voice and in slang. He has a very local leistershire accent e.g. "Me mates". It also comes across good that he has kept all of his friends suggesting that he is a friendly, easy going and likable person. ...read more.

Conclusion

Also if you're a fan of Gary Liniker you might buy those crisps because some might think, if Gary eats them then I want to eat them. The McDonalds ad is the most successful out of the two that I have assessed. Because McDonalds is appealing to a wider range of audience I feel that their ad will be the most affective. They could have if they wanted to have, put in there ad a famous person like they did in the Walkers ad but it's hard to see where they could have fitted that in. I also think that they will be successful in promoting that anyone can go to McDonalds because business people who are in a rush may need something quick to eat and relate quick to McDonalds. However there is a down side that McDonalds is unhealthy and that may go against them. The Walkers advertisers in my opinion should have made their advert relate and apply to a much wider age range. They had a good idea about using Gary Liniker because football fans might want to eat what Gary's eating so they buy those crisps. I think the ad won't be as successful as the McDonalds ad but still promote walkers a bit. Out the two advertisements I feel that the McDonalds ad will be the most successful because the product price has been reduced and they are appealing over a wider audience range. ...read more.

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