Compare how 'Newsround' and 'BBC 6 o'clock News' presents the story of the live 8 concert

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Compare how 'Newsround' and 'BBC 6 o'clock News' presents the story of the live 8 concert

The purpose and audience of 'Newsround' and the 'BBC 6 o'clock News' are both different, and therefore the format, content and language will differ as a consequence. The purpose of 'Newsround' is to make news interesting and accessible for its target audience, of younger teenagers and children. On the other hand the 'BBC 6 o'clock News' has a more general audience, consisting mainly of adults and older people, and its purpose is to present a round up of the days events in a more formal manner, yet still on a level that is universally understood.

The format of 'Newsround' has to appeal to its target audience of younger teenagers and children. As a result: the title sequence is modern, animated and colourful. There is an image of the world, which gradually increases in size and metamorphoses into the 'Newsround' logo. This is because it symbolises that it is worldwide news, but the logo is instantly recognisable so children can relate to it, thus making the news more familiar and accessible. In addition the music sequence is: modern, fast-paced and pulsing, gradually getting louder. This sets the pace for the news programme, and is, further more, a visual representation of stereotypical teenage music, which is viewed likewise as being loud and throbbing. As for the mode of address, the presenters are wearing casual jeans and T-shirt, similar to what teenagers would dress in, to show that the programme is up to date and appeal to the show's target audience, who generally pay more attention to things that fit into what they categorise as 'trendy'. Additionally, the studio is colourful and playful (The furniture could be over-sized toys to the small mind) to make it more accessible and open to children. Finally, there are no desks and the presenters sit on sofas so it seems more relaxed and contemporary, both of which make the news appear more exciting and help it to get rid of its boring, adults only image.
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On the other hand, the format of the 'BBC 6 o'clock News', especially the mode of address, differs greatly to suit its target audience. Firstly the male presenters wear a much more formal and mature shirt and tie in place of the more casual jeans and T-shirt. Also they sit behind a desk, which makes the set closed and less relaxed, making the news seem more serious for more mature adults. However, there are some similarities, for example the sets of both programmes are modern but 'Newsround' use more playful primary colours as opposed to the 'BBC 6 ...

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