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Compare how 'Newsround' and 'BBC 6 o'clock News' presents the story of the live 8 concert

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Introduction

Compare how 'Newsround' and 'BBC 6 o'clock News' presents the story of the live 8 concert The purpose and audience of 'Newsround' and the 'BBC 6 o'clock News' are both different, and therefore the format, content and language will differ as a consequence. The purpose of 'Newsround' is to make news interesting and accessible for its target audience, of younger teenagers and children. On the other hand the 'BBC 6 o'clock News' has a more general audience, consisting mainly of adults and older people, and its purpose is to present a round up of the days events in a more formal manner, yet still on a level that is universally understood. The format of 'Newsround' has to appeal to its target audience of younger teenagers and children. As a result: the title sequence is modern, animated and colourful. There is an image of the world, which gradually increases in size and metamorphoses into the 'Newsround' logo. This is because it symbolises that it is worldwide news, but the logo is instantly recognisable so children can relate to it, thus making the news more familiar and accessible. In addition the music sequence is: modern, fast-paced and pulsing, gradually getting louder. This sets the pace for the news programme, and is, further more, a visual representation of stereotypical teenage music, which is viewed likewise as being loud and throbbing. ...read more.

Middle

In comparison, for the 'BBC 6 o'clock News' the 'BBC' logo encircle the world, hinting that the BBC can be watched across the globe, and the background is a deep red, which is not only a more mature colour, but it has connotations of danger and urgency, The two news programmes focus on different points of the story to report on, which they see as more important for their target audience and therefore the content differs. 'Newsround' focuses on the fact that there is an age ban on children attending the live 8 concert, which is logical as their target audience is under sixteen. The presenters give details of the location and time of the concert and the cost of sending text messages. They also describe their own investigations into the matter and read the terms and conditions of the concert, and the changes made to them. The 'BBC 6 o'clock News's main point, however, is about the competition opening, and it is a much broader story in general, with details of: sail 8; the price of texts; an interview with Bob Geldof and an interview with an International Policy Network spokesperson. This is because the 'BBC 6 o'clock News' has a much broader audience, and has to please everyone instead of specific target groups. ...read more.

Conclusion

The language is less personal than that of 'Newsround' and there is an emphasis on key words for instance 'G8'. On the whole, the language used by on the 'BBC 6 o'clock News' is more formal than that used in 'Newsround' however, there is a mix of simple and complex language, because spoken text needs to be simple or people will need to concentrate or else lose their train of thought. In conclusion, there are many similarities and differences, between the 'BBC 6 o'clock News' language, format and content used to report the live 8 concert on the 'BBC 6 o'clock News', and 'Newsround' to suit each of the programmes target audience. For example, the format of the two programmes is similar, in the respect that they are modern, but the 'Newsround' presenters wear T-shirts and jeans, in comparison to the 'BBC 6 o'clock News' presenters who wear more formal attire. The programmes differ the most, in the content area, with both programmes focusing on different themes, to appeal to their target audience. In reference to language 'Newsround uses fairly simplistic, but not too basic and mostly formal, with some appropriate colloquial language. The 'BBC 6 o'clock News' is similarly formal, but at times with more complex language, reflecting the mixed target audience. Ross Dent 18/12/2007 ...read more.

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