• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Compare the advertising leaflet for Christian Aid with the leaflet produced by the rspca.

Extracts from this document...

Introduction

Comparing Two Charity Leaflets Compare the advertising leaflet for Christian Aid with the leaflet produced by the RSPCA. Analyse how the different charities try to persuade their audience to change their view, and/or do something to help them, and the difficulties the charities face. Examine and comment on their effectiveness. The purpose of this essay is to compare two charity leaflets and to analyse the effectiveness and impact that they have on the audience. I will be comparing how they persuade the audience to act or think differently. The two charity adverts I will be comparing are those produced for Christian Aid, which is a humanitarian organisation, and the RSPCA (the Royal Society for the Prevention of Cruelty to Animals), which is an animal welfare organisation. Charities are there for support. The main purpose of them is to improve livelihoods and help people or animals that are less fortunate, fighting to survive. Charities operate in different communities and each organisation has a unique way of helping. Without these charities many people and animals all over the world would be suffering and most of them would have no hope of living. People give to charities for many reasons: Some feel guilty that there is suffering in the world and feel that it is their duty to help prevent this suffering. Other people feel sympathetic. Some of the world's major religions state that believers must donate to charity, as it is their moral duty towards God to do so. ...read more.

Middle

Overall the presentation of this advert is very clear and appealing. The unusual shape is eye-catching and interesting. The layout is clear and the text is informative; it is well constructed. The advert is effective, as it will hold people's attention. The language and words used are persuasive and I think that from this advert, Christian Aid will receive many donations. The main purpose of the RSPCA is to prevent animal cruelty and promote kindness to pets. They want to persuade people to care for animals and to treat them with love. The RSPCA want to change people's views on animals from 'negative to positive'; they inform the audience what the charity wants to achieve and how the public can help. This leaflet, like the Christian Aid leaflet, is an adequate size to keep and carry around. In such a way it is easy to distribute. In contrast to the Christian Aid advert, the RSPCA logo is displayed on the front cover, rather than being hidden. Having the logo clearly visible would discourage some people, who do not like animals, to read the advert. This would mean that the overall size of the audience would be smaller. The advert would not hold the reader's attention for very long. In this leaflet the text is written in Standard English. It uses lots of emotive language and makes the reader become aware, as it is direct and informative. The headings are all rhetorical questions so they make you think and feel sympathetic towards the cats. ...read more.

Conclusion

It is very direct. The person who designed this leaflet may have assumed that people who read this leaflet would want to donate straight away. The text in this leaflet involves the reader and creates a strong sense of responsibility on the audience; directing the words to the audience does this. "We solely rely on donations from people like you." The advert also uses techniques such as: emotive language; "We found the skeletal remains of four kittens", facts and statistics; "in July last year..." and lists of three; "Cats, dogs and kittens." The RSPCA advert has a sponsor form/donation form whereas the Christian Aid advert doesn't. This makes it easy for the reader to give some money, as there are no numbers to call or booklets to send off for. The audience will see that the RSPCA is an organised charity and this will encourage them to donate some money. Both of these adverts are very effective. They are attractive and informative. However, I believe that the Christian Aid leaflet is more appealing than the RSPCA advert. This is because the reader can relate more to the consequences of not having basic amenities and access to clean water and food. This advert would receive a lot of support and donations from the audience as the reader could imagine what it is like to live in those conditions. They would feel sympathetic towards the victims of this charity's project. The shocking images also persuade the reader to support this charity as they reveal to the reader what the world is really like and encourages them to help. Sarika Patel, 10BN English Coursework - 1 - ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. Marked by a teacher

    Women in advertising from The 1920’s to the present day

    4 star(s)

    As opposed to the Oxo advert in the early nineteen eighties which showed the traditional Mother serving her husband and then later on feeding a whole family. Oxo's adverts on television have always been long term campaigns, which started off with 'Katie' which lasted for eighteen years and then moved onto a family after surveys had been carried out.

  2. In charity adverts there are lots of negative and emotive language because of the ...

    is very persuasive because it makes the reader feel sorry for the children who live in the less economy developed countries are very lucky because parents have enough money to send their children to school; to have a good education, but unfortunately some children take things they have for granted.

  1. This project requires me to produce a imaginary business

    If cash is paid then the wholesaler may give a discount. A wholesaler may be able it give more information on a product, or new products. This is because they sell the product them self. What dose the wholesaler do for the manufacture: The wholesaler buys the product in very large quantities so it saves the manufacture time.

  2. Compare and contrast two charity advertisements. How does each advertisement aim to persuade the ...

    We are made to think that with the assistance of the RSPCA, happiness and love has been restored for Trio. The charity is depicted with sweet and passionate words such as 'loving attention', making them seem as a hero and guardian for the animals in desperate need.

  1. Research an existing business in your local area and produce questionnaires to be distributed. ...

    Conclusions from action plan 2 My conclusion from my action plan are: * I now know what methods of advertising, promotion, and packaging I will use * I know what benefits I will offer my customers Action plan 3 Task What this means that I will have to do Date

  2. The leaflet that I am going to write about is a pizza shop. In ...

    Also when he introduces you to the leaflet he changes the colour of the writing to green. He also changes the colour of the things that he would want to be sticking out for example when he says "Pizza of the week".

  1. Advertisement Evaluation - Domino's Pizza leaflet. How would I design it?

    They compose of larger, bolder and (in some places) brighter coloured text. The use of such techniques attracts the reader's attention to that section of the leaflet. Good features Not so good features Would you include this in your own designs? Why? Including high quality images of the products on the front pages of the leaflet.

  2. How Does Amnesty International Persuade the Reader to take on an Active Interest in ...

    Graphic details are also given to persuade the reader: "Assaulted...shot dead..." This shows the horrificness of the violence used towards Marie. The violence and the details convey the violence used in the attack. I think the actions of the Home Office are negative and show that they don't have any sympathy for a woman who has suffered so much.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work