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Compare the advertising leaflet for Christian Aid with the leaflet produced by the rspca.

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Introduction

Comparing Two Charity Leaflets Compare the advertising leaflet for Christian Aid with the leaflet produced by the RSPCA. Analyse how the different charities try to persuade their audience to change their view, and/or do something to help them, and the difficulties the charities face. Examine and comment on their effectiveness. The purpose of this essay is to compare two charity leaflets and to analyse the effectiveness and impact that they have on the audience. I will be comparing how they persuade the audience to act or think differently. The two charity adverts I will be comparing are those produced for Christian Aid, which is a humanitarian organisation, and the RSPCA (the Royal Society for the Prevention of Cruelty to Animals), which is an animal welfare organisation. Charities are there for support. The main purpose of them is to improve livelihoods and help people or animals that are less fortunate, fighting to survive. Charities operate in different communities and each organisation has a unique way of helping. Without these charities many people and animals all over the world would be suffering and most of them would have no hope of living. People give to charities for many reasons: Some feel guilty that there is suffering in the world and feel that it is their duty to help prevent this suffering. Other people feel sympathetic. Some of the world's major religions state that believers must donate to charity, as it is their moral duty towards God to do so. ...read more.

Middle

Overall the presentation of this advert is very clear and appealing. The unusual shape is eye-catching and interesting. The layout is clear and the text is informative; it is well constructed. The advert is effective, as it will hold people's attention. The language and words used are persuasive and I think that from this advert, Christian Aid will receive many donations. The main purpose of the RSPCA is to prevent animal cruelty and promote kindness to pets. They want to persuade people to care for animals and to treat them with love. The RSPCA want to change people's views on animals from 'negative to positive'; they inform the audience what the charity wants to achieve and how the public can help. This leaflet, like the Christian Aid leaflet, is an adequate size to keep and carry around. In such a way it is easy to distribute. In contrast to the Christian Aid advert, the RSPCA logo is displayed on the front cover, rather than being hidden. Having the logo clearly visible would discourage some people, who do not like animals, to read the advert. This would mean that the overall size of the audience would be smaller. The advert would not hold the reader's attention for very long. In this leaflet the text is written in Standard English. It uses lots of emotive language and makes the reader become aware, as it is direct and informative. The headings are all rhetorical questions so they make you think and feel sympathetic towards the cats. ...read more.

Conclusion

It is very direct. The person who designed this leaflet may have assumed that people who read this leaflet would want to donate straight away. The text in this leaflet involves the reader and creates a strong sense of responsibility on the audience; directing the words to the audience does this. "We solely rely on donations from people like you." The advert also uses techniques such as: emotive language; "We found the skeletal remains of four kittens", facts and statistics; "in July last year..." and lists of three; "Cats, dogs and kittens." The RSPCA advert has a sponsor form/donation form whereas the Christian Aid advert doesn't. This makes it easy for the reader to give some money, as there are no numbers to call or booklets to send off for. The audience will see that the RSPCA is an organised charity and this will encourage them to donate some money. Both of these adverts are very effective. They are attractive and informative. However, I believe that the Christian Aid leaflet is more appealing than the RSPCA advert. This is because the reader can relate more to the consequences of not having basic amenities and access to clean water and food. This advert would receive a lot of support and donations from the audience as the reader could imagine what it is like to live in those conditions. They would feel sympathetic towards the victims of this charity's project. The shocking images also persuade the reader to support this charity as they reveal to the reader what the world is really like and encourages them to help. Sarika Patel, 10BN English Coursework - 1 - ...read more.

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