Compare the techniques used by advertisers in seeking their target audiences. You should refer in detail to any FOUR advertisements you have studied.
We see advertisements everyday; they are an ever-present thing in modern life. We cannot escape them. This essay will compare the various techniques used by advertisers to reach their target audience. The four advertisements in comparison are by BT, Skoda, Tia-Maria and Pacific Poker.
The four advertisements use very different visual effects to advertise their products. The BT advertisement uses a very atmospheric, galactic theme. The image of the telephone could be seen from a distance as a space ship. The advertisements background uses blue and white. These are the colours of the BT logo; this was done to show that the product was produced by BT. Although the BT advertisement uses a theme, the whole layout and design was not aesthetically pleasing. Whereas in the Skoda advert the background is a group of light, 3D cars and there are two blank spaces on the advert which to the untrained eye is a ‘42’. The whole advertisement seems to look fun and aesthetically pleasing. The main image is a black ‘Skoda’ car. The Tia-Maria advertisement involves a large eye in the centre of the page. This gives you a feeling that you are ‘FORBIDDEN’. There is a also a spiral leading into the eye which makes the viewer feel slightly hypnotized as their eyes follow the pink line of the spiral into the eye. The earthy brown colour again gives you this forbidden theme again. At the bottom right there is an image of a liqueur bottle. The advertisement is very eye-catching. Whereas the Pacific Poker advertisements background dark blue card back, this symbolizes card games such as Poker. There is a ‘NO UNDER EIGHTEEN’ sign at the bottom, which means obviously that the site is for no one under eighteen. The logo is golden which fits in with the theme of wealth and gambling. The ‘O’ in the logo has a spade in it which again fits in with the theme of gambling.
