• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

'Compare the three magazine adverts and say which you think is the most successful and WHY?'

Extracts from this document...


Media Coursework `Compare the three magazine adverts and say which you think is the most successful and WHY?' In this piece of Coursework there are going to be 3 different topics because there are 3 different adverts there are the Kleenex advert, the wella advert, and the Oakley watch advert. I will be writing the purpose, understanding, target audience, techniques, and techniques for the target audience. By doing all of this I will find the most successful advert out of the three. Kleenex advert The purpose of the Kleenex advert is to show that you can never tell what is going to happen next, therefore hence the expression `THANK GOODNESS FOR KLEENEX' which suits the advert with the bald headed man walking under a post where a pigeon is sat at the top, just about to relieve itself and it will probably hit the man, therefore hence the expression `PACK A POCKET PACK'. ...read more.


With aramid fibres, LCD display that's bigger and brighter, electroluminescent backlighting, a 50-run chronograph that can do 100 lap times, 3 programmable alarms and multiple countdown timers, durable, and comfortable. All of these descriptions of the watch show that is for the middle aged teen and upward for the target audience and most likely any sex as well. The pictures show you exactly what the watch looks like and its performance level. All that Oakley is trying to do with this advert is to put big long clever words in to make their product sound fare better than it already is. So it tricks people into thinking that their product has got to be great because it explains this with all the fancy words that have got to mean something good. ...read more.


The slogan `life is too short to spend it in front of the mirror' and `Wella. Beautiful hair need an expert' are just a bit too corny and sad for my liking. Wella just in this one advert try to say that they are the experts of their types of products. Best advert The most successful advert in my point of view is the Kleenex advert because all though the watch one came close the Kleenex one stuck in my mind the most so it would be easier to pick something out that I can remember better than the other one. The Wella one was the worst in my case but maybe other people have thaught of it as the most successful (most likely girls to pick the Wella one). This is the end of my media coursework and I have only got one more thing to say, "pick a pocket pack". (It's easy to say) ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. Gender in the Media

    to hear: the typical portrayals of men as the hardworking businessman or the muscular and rugged manual worker. Several interviewees said that men are shown as, either rugged and handsome or rich and handsome. While others argued that men are either portrayed as topless with muscles or as overweight.

  2. Practical Production - produce a womans magazine featuring true to life stories.

    This related to the subtitle. This means it is more visually appealing to the reader because they can see exactly which story is on which page. The layout of my contents page is in columns. This is because it's a convention of a magazine to have all of the copy in columns.

  1. Comparison of three job recruitment adverts

    This means that if the reader is searching for the job advertised in this specific advert they can see it without having to read anything in depth.

  2. Analysis of watch, DVDs, guitars and anti smoking adverts

    It would be a waste of electricity. Also, the words 'It's unstoppable' is large. The company would want you to know it's unstoppable and want you to tell others since it's so amazing. Then they are making you do their work by telling them about it. When you tell others about the product, you are actually advertising the company's product by explaining it to them.

  1. Analysing Magazine Adverts.

    Whereas the 'So you' advert is the audience's alter ego. Both suggest they could be worn at different times in the day, when the audience is either in a dreamy or provocative mood. 'T-girl' attracts your girlie and natural, side through the use of a hot, romantic location and the model's natural pose and feminine clothes and hair.

  2. The Art of Persusion

    He comes towards the drinker, taps him on his shoulder, runs around, comes back and gives him a slap on his face with both hands. The commentators state that the slap reflects on the 'bite and buzz' of the orange taste within the drink.

  1. Of the two Teacher Training Agency adverts that you have analysed, which one do ...

    In my opinion this image was shot like this so to reveal the man's history in stages so that the audience would make assumptions and realise at the end that everything is not just what meets the eye. The shots are all done from the view of a child because

  2. Comparison of three adverts

    It shows a wealthly city street, with the kind of victoran architecture you may see in an exclusive shopping street like in London. It gives the impression of wealth, reinforced by the price of the shoe which we see in the anchor for (�350).

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work