'Compare the three magazine adverts and say which you think is the most successful and WHY?'

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Media Coursework

‘Compare the three magazine adverts and say which you think is the most successful and WHY?’

In this piece of Coursework there are going to be 3 different topics because there are 3 different adverts there are the Kleenex advert, the wella advert, and the Oakley watch advert. I will be writing the purpose, understanding, target audience, techniques, and techniques for the target audience. By doing all of this I will find the most successful advert out of the three.

Kleenex advert

The purpose of the Kleenex advert is to show that you can never tell what is going to happen next, therefore hence the expression ‘THANK GOODNESS FOR KLEENEX’ which suits the advert with the bald headed man walking under a post where a pigeon is sat at the top, just about to relieve itself and it will probably hit the man, therefore hence the expression ‘PACK A POCKET PACK’. Because the man would have nothing to wipe the droppings of himself with, but if he had pack a pocket packed he could just get out 1 Kleenex tissue out and wipe the muck off. The target audiences for the Kleenex adverts are young adult’s upward most likely men or it could just are for bald headed guys. The slogans are very catchy like ‘thank goodness for Kleenex’ and the alliteration for the ‘Pack a pocket pack’ is a pretty good tongue twister. The picture is totally clear to what the advert is about.

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Oakley Watch advert

The purpose for the Oakley watch advert is that it is 1 of the latest, high tech, state of the art, electronic digital watch. With aramid fibres, LCD display that’s bigger and brighter, electroluminescent backlighting, a 50-run chronograph that can do 100 lap times, 3 programmable alarms and multiple countdown timers, durable, and comfortable. All of these descriptions of the watch show that is for the middle aged teen and upward for the target audience and most likely any sex as well. The pictures show you exactly what the watch looks like and its ...

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