• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Compare two adverts from two different charities; the first is from the Christians Children's Fund (CCF) and the second advert is from the Royal Society of Prevention of Cruelty to Animals (RSPCA).

Extracts from this document...


Comparing Charity Adverts: Coursework The purpose of this essay is to compare two adverts from two different charities; the first is from the Christians Children's Fund (CCF) and the second advert is from the Royal Society of Prevention of Cruelty to Animals (RSPCA), and analyse how they both try to persuade their audience to change their view and do something to help. CCF is an international humanitarian organisation that helps children all around the world, especially those living in third world countries. The RSPCA is an animal welfare organisation. This essay will be analysing both adverts and reviewing their effectiveness. The main aim of charitable organisations is to help others who are less fortunate than ourselves and support them so that they can have better lives. Usually we feel as if it is our duty to help those in need. The main reason we give money to charities is because we feel guilty. To see another human being suffer while we have it easy is not a feeling that many people can take. Then we give money to charities to relieve this guilt, this leaves us with a sense of self-satisfaction. ...read more.


Like in the first paragraph it says that 'Amies mother and farther would do anything for her...'this tells us that she is not abused or miss treated and she is loved a lot. The second paragraph goes onto say that 'the family does not have a crust of bread to share' this makes us feel guilty and leaves us asking question like 'why do I have so much but this family has barely anything? The third paragraph reminds us that her parents and her are in poverty and however hard her parents work they still will not have enough to feed every one in the family they emphasize this point by saying 'however hard they work...' In the fourth paragraph there are mostly rhetorical questions like 'can u imagine...' which makes the reader imagine what it would be like if they were in the young girls position and how much some one's money would help them help themselves. The fifth paragraph begins with ' you just...' that highlights the fact that the money that we donate is a little for us, but a lot for Amie and her family. ...read more.


can see how the colour makes all the difference for example In the CCF advertisement the image of a little girl with big eyes looking very sad this makes the audience feel very remorseful. The huge picture of many sheep all cooped up in a very small looking truck also makes us feel pitiful for the animals, as the picture is taking up most of the page, up cant miss it. The RSPCA advert is presented in 3 steps: 1.the headline, 2.the picture, and 3.the text. Whereas the CCF advert is not presented like this. The headline is of the RSPCA advert is very bold and very direct 'Before they're roasted in garlic and rosemary they're soaked in urine and excrement', The reason for this is to gain attention straight away and because many people eat the meat of sheep this will make them think twice before they just throw away the piece of paper with this information on it. The advert is aimed at the financially secure people, who no about current world affairs. On the whole I believe both adverts (CCF and RSPCA) are presented extremely well for their purpose. Aman Abrol 10AS ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays


    ROMANCE uses two models in their advert, plus a photo of the product. This gives a clearer image of what the perfume will supposedly do and make you feel like. On the contrary, IMPULSE uses a leg and its' product, leaving more to the imagination and giving it an air of mystery.

  2. Compare the advertising leaflet for Christian Aid with the leaflet produced by the rspca.

    Therefore after they have seen these shocking images they will feel sympathy for the people/animals involved. These images help charities to raise more money and due to this they are able to do more about the problem. A charity called Barnardo's recently advertised posters of a child with a cockroach and a syringe in her mouth.

  1. Compare and contrast two charity advertisements. How does each advertisement aim to persuade the ...

    Her eyes are drifted away from the camera with her face full of sadness makes us very miserable and accountable, and have a sense of sympathy.

  2. Comparing two adverts

    The first thing that is noticed about this advert is the colour. It is very contrasting with the black and white, and gives a big impact to the audience. The white usually signifies innocence but with the black background it's suggesting hidden depths, like a wild side that you could have.

  1. Advertising is necessary to let us know what is new.

    Advertising can tell you as many lies as it wants but you don't have to believe the lies, also companies selling products are not allowed to lie under Trade Descriptions Act, however if they have an opinion that is allowed.

  2. Section 1: Promoting two products to two different market segments

    healthy face that will look and feel smooth, soft, and ultra fresh for hours. The 'Regenerate' For Men face wash cost only Lm 4.00, the bottle of the 'Regenerate' For Men consists of 150 ml. The Target Audience The 'Regenerate' For Men target audience are; the individuals and households, further detail is given below.

  1. Comparison of two adverts.

    In this advert, advertiser has used the logo to publicise the mobile phones, so the public will get more attracted to the mobile phone and buy the phones with the great comfort. The advert from the Philips phone company introduce its mobile only by using its own logo e.g.

  2. The two adverts, which I chose to compare, are quite alike. One advertises Pepsi ...

    have chosen a big music hit and also persuades people to buy the song. The music builds up an atmosphere and pushes the action on. The music is important to the feel of the advert. The footballers moves are choreographed to the music.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work