• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Compare two adverts from two different charities; the first is from the Christians Children's Fund (CCF) and the second advert is from the Royal Society of Prevention of Cruelty to Animals (RSPCA).

Extracts from this document...

Introduction

Comparing Charity Adverts: Coursework The purpose of this essay is to compare two adverts from two different charities; the first is from the Christians Children's Fund (CCF) and the second advert is from the Royal Society of Prevention of Cruelty to Animals (RSPCA), and analyse how they both try to persuade their audience to change their view and do something to help. CCF is an international humanitarian organisation that helps children all around the world, especially those living in third world countries. The RSPCA is an animal welfare organisation. This essay will be analysing both adverts and reviewing their effectiveness. The main aim of charitable organisations is to help others who are less fortunate than ourselves and support them so that they can have better lives. Usually we feel as if it is our duty to help those in need. The main reason we give money to charities is because we feel guilty. To see another human being suffer while we have it easy is not a feeling that many people can take. Then we give money to charities to relieve this guilt, this leaves us with a sense of self-satisfaction. ...read more.

Middle

Like in the first paragraph it says that 'Amies mother and farther would do anything for her...'this tells us that she is not abused or miss treated and she is loved a lot. The second paragraph goes onto say that 'the family does not have a crust of bread to share' this makes us feel guilty and leaves us asking question like 'why do I have so much but this family has barely anything? The third paragraph reminds us that her parents and her are in poverty and however hard her parents work they still will not have enough to feed every one in the family they emphasize this point by saying 'however hard they work...' In the fourth paragraph there are mostly rhetorical questions like 'can u imagine...' which makes the reader imagine what it would be like if they were in the young girls position and how much some one's money would help them help themselves. The fifth paragraph begins with ' you just...' that highlights the fact that the money that we donate is a little for us, but a lot for Amie and her family. ...read more.

Conclusion

can see how the colour makes all the difference for example In the CCF advertisement the image of a little girl with big eyes looking very sad this makes the audience feel very remorseful. The huge picture of many sheep all cooped up in a very small looking truck also makes us feel pitiful for the animals, as the picture is taking up most of the page, up cant miss it. The RSPCA advert is presented in 3 steps: 1.the headline, 2.the picture, and 3.the text. Whereas the CCF advert is not presented like this. The headline is of the RSPCA advert is very bold and very direct 'Before they're roasted in garlic and rosemary they're soaked in urine and excrement', The reason for this is to gain attention straight away and because many people eat the meat of sheep this will make them think twice before they just throw away the piece of paper with this information on it. The advert is aimed at the financially secure people, who no about current world affairs. On the whole I believe both adverts (CCF and RSPCA) are presented extremely well for their purpose. Aman Abrol 10AS ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. Compare and contrast two charity advertisements. How does each advertisement aim to persuade the ...

    The advert is mostly based on true stories which are therefore factual. Opinions which are suggestions made by oneself, cannot be identified much in this newsletter. The second advert I would be examining Plan International UK. Plan International UK is recognized to be one of the organisations that have the

  2. COMPARE TWO ADVERTS perfumes

    It is seen as a sexual icon, to give its wearer sex appeal and mystery. Also, ROMANCE is laid out on a double page, while IMPULSE is on a single page. It is extremely more expensive for a double page then a single page, with the prices doubled for a

  1. Free essay

    English-Media contrasts between two adverts

    When each of the men sprays the cologne onto themselves, they instantly change from wearing nothing but a towel to sharp, designer suits. This tries to show the audience that anyone can wear the cologne, and that it will instantly make them stylish.

  2. Compare the advertising leaflet for Christian Aid with the leaflet produced by the rspca.

    cats are being treated and guilt/sympathy urges them to donate money to the RSPCA. Increasingly, charities are using shocking images in their adverts in order to trigger emotions and feelings within the audience. Some people may not have realised that there was this much exploitation in the world.

  1. A comparison of clips from two Second World War films showing the D-Day landings. ...

    You get a first person perspective of events and see 'through' his eyes, this is shown with camera and sound techniques. The noise dies down, there's an extreme close-up on his eyes, sound becomes muffled and warped, everything is in slow motion and then you are looking up the beach.

  2. English Media Essay (first draft)

    With all of these superb effects and two excellent dives, the viewer expects this to be an advert for the Olympics or another professional sporting event, especially just before the next diver is introduced. The commentator informs us that: "Now the favourite...John Smith for Great Britain, what can he do?"

  1. Section 1: Promoting two products to two different market segments

    Therefore that is why Effeclare has made a good impact between individual having acne. Basics For Men is targeting the same segment of Effeclare with a difference Basics For Men is just for men not unisex. Macro environment trends Macro environment means distant from the company.

  2. Compare and contrast the representation of charities in two different television adverts

    There's only natural lighting coming in through the windows so it looks real and as if it was actually happening. The British Heart Foundation uses a lot of superficial lighting in the pub but it's not too bright. In the science lab however, it's a lot lighter.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work