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Compare two adverts from two different charities; the first is from the Christians Children's Fund (CCF) and the second advert is from the Royal Society of Prevention of Cruelty to Animals (RSPCA).

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Introduction

Comparing Charity Adverts: Coursework The purpose of this essay is to compare two adverts from two different charities; the first is from the Christians Children's Fund (CCF) and the second advert is from the Royal Society of Prevention of Cruelty to Animals (RSPCA), and analyse how they both try to persuade their audience to change their view and do something to help. CCF is an international humanitarian organisation that helps children all around the world, especially those living in third world countries. The RSPCA is an animal welfare organisation. This essay will be analysing both adverts and reviewing their effectiveness. The main aim of charitable organisations is to help others who are less fortunate than ourselves and support them so that they can have better lives. Usually we feel as if it is our duty to help those in need. The main reason we give money to charities is because we feel guilty. To see another human being suffer while we have it easy is not a feeling that many people can take. Then we give money to charities to relieve this guilt, this leaves us with a sense of self-satisfaction. ...read more.

Middle

Like in the first paragraph it says that 'Amies mother and farther would do anything for her...'this tells us that she is not abused or miss treated and she is loved a lot. The second paragraph goes onto say that 'the family does not have a crust of bread to share' this makes us feel guilty and leaves us asking question like 'why do I have so much but this family has barely anything? The third paragraph reminds us that her parents and her are in poverty and however hard her parents work they still will not have enough to feed every one in the family they emphasize this point by saying 'however hard they work...' In the fourth paragraph there are mostly rhetorical questions like 'can u imagine...' which makes the reader imagine what it would be like if they were in the young girls position and how much some one's money would help them help themselves. The fifth paragraph begins with ' you just...' that highlights the fact that the money that we donate is a little for us, but a lot for Amie and her family. ...read more.

Conclusion

can see how the colour makes all the difference for example In the CCF advertisement the image of a little girl with big eyes looking very sad this makes the audience feel very remorseful. The huge picture of many sheep all cooped up in a very small looking truck also makes us feel pitiful for the animals, as the picture is taking up most of the page, up cant miss it. The RSPCA advert is presented in 3 steps: 1.the headline, 2.the picture, and 3.the text. Whereas the CCF advert is not presented like this. The headline is of the RSPCA advert is very bold and very direct 'Before they're roasted in garlic and rosemary they're soaked in urine and excrement', The reason for this is to gain attention straight away and because many people eat the meat of sheep this will make them think twice before they just throw away the piece of paper with this information on it. The advert is aimed at the financially secure people, who no about current world affairs. On the whole I believe both adverts (CCF and RSPCA) are presented extremely well for their purpose. Aman Abrol 10AS ...read more.

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