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Compare two charity appeals and state which one is more likely to persuade you to contribute

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Compare two charity appeals and state which one is more likely to persuade you to contribute Researching on the appeals, I have found two items in which I am going to compare. Item one will be the tsunami earthquake, and the charity Disasters Emergency Committee. Item two will be the Hostage Crisis in Beslan, Russia in which there is an appeal to rebuild the school and area. The tsunami earthquake I south East Asia 'affected hundreds of thousands of people across a dozen countries', and the D.E.C use this to emphasise the need for help, aid and money. Nearly all 'aid agencies' are working together to give the best possible help and emergency relief. The appeal is set out to give the opportunity to ordinary people to donate their hard earned cash to aid all that are affected by the tsunami earthquake. ...read more.


The appeal gives many different ways in which you can donate money, ensuring that the public have no excuse to giving. The advert also shows the benefit of donating by saying, 'They will donate an extra twenty eight pence for every one pond given.' Overall the appeal is very attractive in a way which makes you feel that you have to donate to the cause. The Russian appeal is set out in a way in which it gives the most amount of information about the charity. This way the people who are donating have a detailed description of what the charity is about and how there money would be spent. The images used in the appeal the appeal give the reader an insight into the tragedy. Some of the pictures show disturbing scenes while others portray a happy feeling, in which this shows the result of the donations. ...read more.


There is similar use of colour in the other appeal, this time red is used, mainly for the same reason. When it comes down to deciding which appeal would be most preferred and attractive to the person, the decision would be a difficult one as both are different kinds of adverts and are appealing in many different ways. My preference would be tsunami earthquake appeal due to the sheer size of the tragedy. This tragedy has affected so many people and the advert mainly underlines this problem. I'm not saying that the Russian Hostage appeal is not as huge as this one, but the amount of help that is beyond recognition. Where the advert says 'Hundreds of thousands of people across over a dozen a dozen countries have been affected' shows evidence to back up the need for donations. The overall attraction of the advert does not need to use images as everyone around knows about the disaster and therefore the advert is emotional and straight to the point. ?? ?? ?? ?? James Allen ...read more.

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