• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Compare two television advertisements, focusing particularly on how they present and target different types of family. Can you draw any conclusions about how families are represented in advertising?

Extracts from this document...


English Coursework Compare two television advertisements, focusing particularly on how they present and target different types of family. Can you draw any conclusions about how families are represented in advertising? I am going to compare and discuss how two different adverts affect different types of families, and how they use different camera shots, music, stereotypes, lighting e.t.c to influence the awareness of a product and to encourage people of different societies to buy it. The way in which an advert is made immediately makes us think in a certain way about the product, if the advert is presented poorly then no one is going to want to buy the product but if it is presented well and in an attractive way it will encourage potential buyers ideas on whether or not to buy the product, because the two adverts we are comparing are both made in very different ways it gives us a good base for comparing them, and gives us more to compare. The adverts which I am going to compare are one advertising The Sunday Times news paper, which is made professionally, with good quality shots and an advert advertising a local brand of washing powder called Radion, which is poorly made by a local family, it could be portrayed as a home video rather than an advert. ...read more.


The Sunday times advert is produced with great manor and very professionally, the camera is used effectively, there is a backing theme sound and the shots are edited together in a smooth sequence. We can tell that it was filmed with a lot of care and that a lot of effort was put into make it look right and to make it look professional. There are no random cuttings and the editing sequence is nice and smooth, the camera shots which are used are often varied, for example we can see close up, long shot and high angle shots which often dives the viewer an idea of what is to be taken more seriously and what isn't, for example a close up shot will be emphasizing that this is an important part of the advert and should be considered by the potential buyers and example of one of these in the advert could be when the camera does a close up shot on the newspaper when it is fanned out, showing all the sections of the newspaper, this shot is seen many times during the advert which emphasizes to the audience that there is a lot of sections to the newspaper and that there is something for everyone. ...read more.


them or because the Sunday times is far to expensive for any black or mixed race cultures to buy, however I do not think that this is the message that the adverts want to give of. I do not think that the Sunday times wants to give off any message like this, in fact I think it is trying to give of a completely different message, being that the Sunday times is suited for everyone and that everyone should be entitled to buy it, however some people who may watch the advert may believe that the advert is only advertising the Sunday times for upper class people living in large housing and with a high income. Overall I think that we can say that both adverts are of a different genre and are aimed at interesting different buyers to their products. One advert which is obviously aimed at the middle - upper class society, we can tell because of the professionalism of the advert and because the newspaper is created for businessmen and middle - upper class people. And the other which is obviously designed for the lower and working class societies, we can tell this because it is the opposite to the other, unprofessionally made and advertising a cheap unsuccessful product just like the advert. . ?? ?? ?? ?? Harriett Ingall L5N ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. A Comparison of Two Advertisements.

    I would look at the Mars advert first because it is so different to any others found in magazines, but I would be more likely to buy the shampoo than the Mars because I do not like Mars bars. The advertisements motivate their audience in different ways.

  2. Yves Saint Laurent Opium Advert - Controls of advertising and the media.

    The debate over the merits of these ads also tends to obscure the issues they were intended to highlight. Many companies behind advertisements work on the principle that the whole point of advertising is to be 'eye-catching', regardless of the ethics involved.

  1. How do advertisements appeal to a target audience?

    They've used colour in this again to show the naturalness and poverty of these countries, and the realistic features in the add, such as the emotions on their faces. The ad hasn't been lit in any particular way, but when I was watching the advert the only thing I saw the children.

  2. Research an existing business in your local area and produce questionnaires to be distributed. ...

    a regular date in return for insurance), because there is a high risk. What can not be covered? There are some events that can be covered, they are: A consequence of your actions, this means if you insure your car you can not then steel to get the insurance Wide

  1. Examine some of the ways that television advertising has developed since the 1950's.

    There were three different commercials for Hovis, each showing the same sort of thing. The first thing that sticks in the mind of the audience is the music. The product identification with Dvorjak's New Symphony is very strong and the music really gets stuck in your head.

  2. Compare how two newspapers have presented the news to appeal to their target readership(TM)

    It seems the picture would attract more attention as it is emotive and would have a big impact on the newsagents shelf to catch the readers eye more than the small title of 'Rowers reunion: Fogle and Cracknel tell how they nearly drowned'.

  1. Compare two film posters between different genre

    Whereas Kong does rile up various feelings. By seeing Kong on top of a large building, this builds a lot of awe, intrigue and mostly excitement. I believe this poster is a metaphor for the female protagonists love of Kong.

  2. How is Lady Gaga represented across two different mediums?

    Her outfit suggests that she thinks everyone is beautiful even without their hair. Whilst being shocking and controversial she is also represented as being a caring character. In her music video ?Poker Face? Lady Gaga wears a number of different outfits which are all revealing and provocative.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work