Comparing 2 Adverts (TV & Magazine Ad).

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Media Essay - 2 Adverts (TV & Magazine Ad)

Migraine Advert

The imprecise shadows are unconventionally layered through scratches and livid groans bellowing it echoes of pain and insanity. The ripples and cuts creasing through the skin pull the face apart accordingly so the distorted effect can cry its relief.

The advert is a dark eerie poster dragging the reader's know-how on confronting its sustained self on the extreme end of a migraine. The potency the advert holds on potentially redirecting ones self towards this poster is effectively executed to reassure one that 'help is at hand'.

The names hints its creation and susceptibly forces ones metal conscience by displaying a scratch-like font in order to stand out and spread its message as if the writer was in intense pain scraping at the surface.

When you first glance at the advert a pale man is shown with a cracked forehead of many pieces. I suspect that the graphic designers inserted a picture of the moon onto the forehead and through illusion deceive ones vision of a normal head like faulting beneath the earths crust.

The informal layout is appropriately applied in this advert by spacing out the picture from the text in an order of persuasion. The unusual use of a black and white advert keeps it simplistic and yet allows for the dramatic effect of shadows which would be far less effective in a colour advert.

The unusual inclusion of the slogan beneath the images mouth has been cleverly positioned as the contorted mouth draws the eyes focus. Having it positioned here reinforces the agony and piercing cry being expelled from the mouth.
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The insertion of the fragmenting skull flying off behind and left off the central image has been used to symbolise the term 'a splitting headache' to its literal interpretation. Any fellow sufferer would find this image easy to empathise with in its simplicity. The animalistic qualities of the rest of the face, highlights sunken eyes, distorted nose, heavily shadowed 'laughter lines' rippling across a veined cheek and disfigured hairy ears. These are some of the distinctive characteristics a migraine victim would feel but may not portray.

As a synopsis the advert would have targeted many 16 ...

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