Comparing Adverts
I have chosen adverts, about a car and a mobile phone. The brands they are trying to sell are Mini and Nokia. Both adverts have slogans - "It's a Mini adventure" and "Connecting People". The graphics are good in both instances but in different ways. The characters in the car advert are - an elephant, man and the Mini, all at the circus. They attract our attention not only by the obvious difference in size but also by the banner which invites us to "Spot the Difference". It is so obvious that it makes us want to read on to find out exactly what details the makers of the car are trying to impress us with. The Nokia advert has graphics of a much more simple nature, yet more striking and with more immediate visual impact. The advert is uncluttered and depicts only a human eye (much larger than life size) and a mobile phone. It attracts our attention by making us curious as to the connection between these two objects. Neither of the adverts really tells a story although the Nokia advert has play on words. It uses every day sayings e.g. an eye for colour, an eye for beauty, an eye for the moment...etc. The photograph shows an eye and nothing else but it is shown greatly magnified and with clarity. It links up perfectly with the short, punchy phrases written alongside it. Both adverts are individual and do not relate to any other previous advertisements. They are not part of a series. Although the car was advertised in a women's magazine I do not think it is particularly geared at women in general. A woman can drive a Mini but there is nothing in the advert, which particularly relates to femininity. The target audience is surely all the people who can drive not just women.
