Comparing two adverts

The logo of this advert is eye catching and colouful it is laid out to show a happy mood because it is in bubble wrtiting also the logo is linked to the image when the children are laughing in a happy mood and wearing red.

The sub headings of the advert are short and snappy and bold this makes the reader interested.The font size is good because it is easy to read and undersatand.The colour is eye-catching because it is red also it

automatically makes us think of red nose day.

The advert has devices in it which have an effect on the reader such as celebrity indorsment buy using this it has an effect on the reader because if they see a celebrity helping the charity then they want to help iswell.Also it has facts to the reader such as they raised 28,523,047 pounds also a small mention of the cause the charity help.

Second advert the Amnsety international has images such as there is a picture of a women with three children in middle of no where.

The women is wearing hardly any clothes and seems that all they have is a big can which is meant to hold water.Also this picture keeps coming up so the reader cant miss it.The colour off the advert is not eye catching but there are shocking words that are,such as, attacked us,forced me,raped,die and many more.

The logo of the advert is a candle that shows life and peace then there is barbed wire which shows it stragling peace and war.This logo also kepps on appering on the advert so the reader cant miss it.

The slogan of the advert 'crises in darfur contintinues'.There is alitiration of c in the slogan in shocking colour pink.

The headings of the advert are bold with shocking words in a shocking colour pink.The sub headings are in a bright pink colour,the font is easy to read and understand.Thre are some language devices such as there is some emotive language'they were in shock,bleeding and crying'.This has an effect on the reader because he would want to help

There devices in the advert which have an efect on the reader like command there are several commands in the advert such as 'There are two things you can do to keep up the pressure on the sudanese goverment'This command would have an effect on the reader because then they will know they have two options if they want to help.

also there are facts which have an effect on the reader because the facts include shocking words like'most shocking and seriouse attack'

this would have an effect on he reader because it eould shows the reader how seriose the attacks are.

In conclusion i think the both adverts are good and easy to understand

and they show how they help and why we should help,also it is easy to tell which advert goes to which target audience such as we can tell that the comic relif one is for a wider audience as the the advert is very colourfull and we can tell the amensty one is for broadsheet readers as it is more seriose.