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Comparing two adverts both for migraine tablets.

Extracts from this document...

Introduction

Media assignment The two adverts that I have chosen are both for migraine tablets. The first advert is advertising migraleve. The name of this product is quite cleverly done, as it is a mixture of two words migraine and relieve. This may have been done to show that it deals with migraines and more specifically it relieves them. The name of the product is quite catchy and will be remembered by the audience. This adverts does not really have a slogan but on the package of the tablets there is some additional information 'POWERFUL RELIEF OF HEADACHE AND NAUSEA' this additional information is telling the audience what the tablets actually do. Also it is written all in capitals to catch the reader's attention and also to emphasize what the tablets are doing. Also 'AND' is underlined this is to highlight to the audience that the tablets do more then one thing they relief headache and nausea. On the advert there is more text the text that would attract the readers attention is written in capital and looks at if it has been scratched in. It may have been done like this to show that you would be in some much pain that you would be in. ...read more.

Middle

This text is giving the reader information about the tablets and what symptoms it gets rid of 'can help relieve the pain and nausea of a migraine'. On this advert there are two images the main image is at the top of the page and takes it almost half of the A4 sheet. This image is created using two pictures of the same woman but in different situations. There is an image with the woman who looks to have a migraine and has a warning triangle around her. This image is in a dull colour and looks blurry. On top of this image there is the same woman but smiling, looking content. This may have been done to show before and after the tablet is taken. the image in the background is done like this to show how it will feel to have a migraine as in the background everything is blurry it also has a warning triangle around it this is to show the readers that this is the time to take the propain tablets. The image in the foreground is there to show the audience that the pro pain tablets do work and make you feel a lot better. ...read more.

Conclusion

On advert one the text that it written fells as if it is someone is telling all the information in a stern voice. This may have been done so that the message is put across to the reader and a firmer voice may be better to use as a firmer voice is usually listened to. On advert two however it is different as you get the impression that the narrative voice is a friendly voice and this may have been done as the readers may relate to a friendly voice. This impression is given because of the text as it is rounded, smooth where as in advert one it is more sharp and pointed. In my opinion the better of the two adverts is advert one. The reason for this is because the image is so unusual that it would intrigue readers to se what the advert is about where as in advert one the main image is quite plain and uninteresting. Attracting the readers is very important as if they are not attracted they won't read the information written on the advert. Also the advert ha s a USP (unique selling point) as it says that it 'specifically targets major migraine symptoms, not just the agonising head pain' this would arouse desire of the product. This is why I find advert one the batter advert. Sadaf Mahmood 11x 1 ...read more.

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