• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Comparing two adverts both for migraine tablets.

Extracts from this document...

Introduction

Media assignment The two adverts that I have chosen are both for migraine tablets. The first advert is advertising migraleve. The name of this product is quite cleverly done, as it is a mixture of two words migraine and relieve. This may have been done to show that it deals with migraines and more specifically it relieves them. The name of the product is quite catchy and will be remembered by the audience. This adverts does not really have a slogan but on the package of the tablets there is some additional information 'POWERFUL RELIEF OF HEADACHE AND NAUSEA' this additional information is telling the audience what the tablets actually do. Also it is written all in capitals to catch the reader's attention and also to emphasize what the tablets are doing. Also 'AND' is underlined this is to highlight to the audience that the tablets do more then one thing they relief headache and nausea. On the advert there is more text the text that would attract the readers attention is written in capital and looks at if it has been scratched in. It may have been done like this to show that you would be in some much pain that you would be in. ...read more.

Middle

This text is giving the reader information about the tablets and what symptoms it gets rid of 'can help relieve the pain and nausea of a migraine'. On this advert there are two images the main image is at the top of the page and takes it almost half of the A4 sheet. This image is created using two pictures of the same woman but in different situations. There is an image with the woman who looks to have a migraine and has a warning triangle around her. This image is in a dull colour and looks blurry. On top of this image there is the same woman but smiling, looking content. This may have been done to show before and after the tablet is taken. the image in the background is done like this to show how it will feel to have a migraine as in the background everything is blurry it also has a warning triangle around it this is to show the readers that this is the time to take the propain tablets. The image in the foreground is there to show the audience that the pro pain tablets do work and make you feel a lot better. ...read more.

Conclusion

On advert one the text that it written fells as if it is someone is telling all the information in a stern voice. This may have been done so that the message is put across to the reader and a firmer voice may be better to use as a firmer voice is usually listened to. On advert two however it is different as you get the impression that the narrative voice is a friendly voice and this may have been done as the readers may relate to a friendly voice. This impression is given because of the text as it is rounded, smooth where as in advert one it is more sharp and pointed. In my opinion the better of the two adverts is advert one. The reason for this is because the image is so unusual that it would intrigue readers to se what the advert is about where as in advert one the main image is quite plain and uninteresting. Attracting the readers is very important as if they are not attracted they won't read the information written on the advert. Also the advert ha s a USP (unique selling point) as it says that it 'specifically targets major migraine symptoms, not just the agonising head pain' this would arouse desire of the product. This is why I find advert one the batter advert. Sadaf Mahmood 11x 1 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. An Analysis of two adverts

    The sweet taste buds sound effect sounds different to when the beer is put onto the bitter taste buds and they both sound different from when it is put in both taste buds. This boosts the company's income because more Strongbow is being sold by the taste of what they heard the whale do.

  2. An analysis of two adverts

    that it is polished and illustrates the freshness and cleanliness of it. This indicates that the product will also present a fresh, clean, polished look when used. The background of the advert is pure white, showing cleanliness and freshness, again demonstrates to the viewer that this is how the product will cause their skin to appear.

  1. Levis Adverts.

    plain white t-shirt, he is holding a leather jacket so he is casual but simple looking. This character I think creates sex appeal because he is very young looking and in the late 1950's would have looked very modern. Also because of the way he is dressed and then later

  2. Analysing the effectiveness of background colour in magazines.

    Comparing differences and similarities: These two adverts designed by " Cup a soup" advertising " Slim a soup" both have similar design ideas and both use the same idea to promote the product in slightly different ways. Although this product is advertised towards two different ages that have many similarities

  1. Digital Image Manipulation Investigation

    Digital Image Manipulation has affected society by us having to get used to different things, things that we would never see for real, which is good because it prepares us in the event of something extraordinary happens! Comparison of Products Image 1 Product Description: This image shows four birds sitting

  2. The two media adverts I have been studying and analysing are Bionicle and Barbie ...

    The pace of the Bionicle advert is quick as Barbie is slow to start of with but paces up near the end of the advert. Bionicle has lot more shots than Barbie as Barbie only as 15 shots and Bionicle has 20.

  1. An Analysis of Two Adverts, Impulse Anti - Perspirant and Sure Anti - Perspirant

    The text is also one of only two places where the name Impulse is actually shown (the other being on the image of the product in the bottom right corner), and subsequently is very important in getting the brand name out.

  2. Write a detailed and comparative review comparing the two adverts for a student studying ...

    for, but once again related to the above point these fairly mysterious features entice the reader to read on just a little further just to find out what the images relate to. The last two images are of a spoon full of special K flakes, which is situated to the right of the advert midst all the text.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work