• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Comparing two adverts for hair products.

Extracts from this document...

Introduction

English Media Coursework Comparing two adverts I intend to discuss the persuasive techniques found in these two adverts. One is an advert for 'l'Or�al out of bed putty' whilst the other is advertising 'Brylcreem Reshaper Gum'. They are both advertising hair products. I got these two adverts from a man's magazine. The l'Or�al advert is a 1 page advert although the Brylcreem advert is a 2 page advert. The l'Or�al advert features a man with big black messed up hair with a tub of the product next to his face. The man takes up most of the page. The background is light blue that gets slightly darker towards the sides. In the foreground is the slogan, the logo and information about the product. The man is pouting a little and is looking out onto the reader. The putty is to the right of is head with the logo and slogan under that and the website right at the bottom. ...read more.

Middle

On the Brylcreem ad there is a small logo at the top left hand corner underneath this is a picture of the two characters in a love heart saying 'Barnet Sutra,' this is a play on words of 'Karma Sutra.' The passage underneath says 'Love secrets of the Exotic East (Midlands).' On the bottom right handed corner is the logo, a picture of the product, the slogan and information of where you can get it from. The logos and the slogan are very small and are jammed into opposite corners. The slogan is 'hold you can remould,' this implies that it will hold into place but you can remould it whenever you want. All the different pictures are of different positions that the characters have got into. Three of these pictures are of the man re-shaping his hair in a mirror or in a disco ball. This advert is not just an ad you can glance at, you need to take time to read and look at it. ...read more.

Conclusion

Even the title 'Barnet Sutra' is a play on words. The slogan uses 'you' to entice the reader. Underneath the slogan it says you can buy it in 'boots, superdrug and other selected retailers,' this implies that they don't just sell their product to any shop but they select them themselves. The target audience for both the adverts are young men in the ages of 13 to 25. The men in both adverts are around the age of 20. The l'Or�al advert is marketed towards middle class males that look after their appearance. I can tell this as the man in the picture is very smart and is wearing a suit with a tee-shirt underneath. The Brylcreem advert is advertised towards males in the middle of working class and middle class that also want to look good. This is shown as the man in the advert is wearing jeans and a tee-shirt and in one of the picture he is eating Chinese sitting on the floor with half of it dangling out of his mouth. Ashley Scott-Griffiths Year 11R Ms. Ryan ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. 'Double shades' - the hair colour with a difference.

    that the product can make them look as good as her, many teenage girls believe they must live up to an image of a 'perfect magazine model.' The hair colours on the model on this advert are shockingly bright and represent the significance of fun, as the model is having

  2. My business strategy - computer shop.

    third party insurance, which covers the death and injury of other people in a crash. What other types of insurance are there for business? There are other types of insurance policy's that business can take out they are: Bad debts When credit is given there is chance that the person

  1. Comparing two magazine adverts for hair colour products.

    Where as for 'L'Oreal' it is aimed younger ladies from the age 19-25 to buy the hair dye. 'L'Oreal' is trying to get their point across that this hair dye can give you perfect hair. They have done this by putting two young girls who look like they are going out, because they have handbags.

  2. Levis Adverts.

    that in the late 1950's button up jeans were probably more in fashion. Right at the end we have a close up of a pair of jeans adverting Levis with 2 different slogans. At the end of the Russian advert a close up of a small red Levis logo is shown with a big font slogan saying: "There's blue jeans."

  1. Section 1: Promoting two products to two different market segments

    The target audience of 'Regenerate' are the consumer markets. 'Regenerate' is made up of a perfect blend of vitamins and natural extracts. 'Regenerate' is also medicated; together with the product one could find a usage questionnaire. The usage questionnaire is to be complied by the client in order to know

  2. Choose two adverts from the Levi's campaign and analyse the techniques used to sell ...

    The adverts do not only contain young good-looking people but other character to make the features of the attractive man stand out. In 'The Laundrette' a large older man can be seen giving a disapproving look to the good-looking man.

  1. Advertising is one of the most money-making industries in the United States.

    Women wonder how they can compete with that. Women say to themselves, "I wish I could look like her." The cover illustrates to them they are nothing like this woman on the cover, and so they must buy the magazine. The magazine's articles give the reader hope that this wish may come true if the articles are read.

  2. Comparing two adverts both for migraine tablets.

    advert is making the reader look at the image first them the large text and then the smaller text, order of importance. On the advert there is two images. The image that attracts the audience is the image at the centre of the page.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work