• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Comparing two adverts for hair products.

Extracts from this document...

Introduction

English Media Coursework Comparing two adverts I intend to discuss the persuasive techniques found in these two adverts. One is an advert for 'l'Or�al out of bed putty' whilst the other is advertising 'Brylcreem Reshaper Gum'. They are both advertising hair products. I got these two adverts from a man's magazine. The l'Or�al advert is a 1 page advert although the Brylcreem advert is a 2 page advert. The l'Or�al advert features a man with big black messed up hair with a tub of the product next to his face. The man takes up most of the page. The background is light blue that gets slightly darker towards the sides. In the foreground is the slogan, the logo and information about the product. The man is pouting a little and is looking out onto the reader. The putty is to the right of is head with the logo and slogan under that and the website right at the bottom. ...read more.

Middle

On the Brylcreem ad there is a small logo at the top left hand corner underneath this is a picture of the two characters in a love heart saying 'Barnet Sutra,' this is a play on words of 'Karma Sutra.' The passage underneath says 'Love secrets of the Exotic East (Midlands).' On the bottom right handed corner is the logo, a picture of the product, the slogan and information of where you can get it from. The logos and the slogan are very small and are jammed into opposite corners. The slogan is 'hold you can remould,' this implies that it will hold into place but you can remould it whenever you want. All the different pictures are of different positions that the characters have got into. Three of these pictures are of the man re-shaping his hair in a mirror or in a disco ball. This advert is not just an ad you can glance at, you need to take time to read and look at it. ...read more.

Conclusion

Even the title 'Barnet Sutra' is a play on words. The slogan uses 'you' to entice the reader. Underneath the slogan it says you can buy it in 'boots, superdrug and other selected retailers,' this implies that they don't just sell their product to any shop but they select them themselves. The target audience for both the adverts are young men in the ages of 13 to 25. The men in both adverts are around the age of 20. The l'Or�al advert is marketed towards middle class males that look after their appearance. I can tell this as the man in the picture is very smart and is wearing a suit with a tee-shirt underneath. The Brylcreem advert is advertised towards males in the middle of working class and middle class that also want to look good. This is shown as the man in the advert is wearing jeans and a tee-shirt and in one of the picture he is eating Chinese sitting on the floor with half of it dangling out of his mouth. Ashley Scott-Griffiths Year 11R Ms. Ryan ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. 'Double shades' - the hair colour with a difference.

    that the product can make them look as good as her, many teenage girls believe they must live up to an image of a 'perfect magazine model.' The hair colours on the model on this advert are shockingly bright and represent the significance of fun, as the model is having

  2. My business strategy - computer shop.

    Permanent health This cover pays a regular amount of money to a sole trader if they are unable to work for a long period of time due to ill health. Money This covers against of money being lost, this includes more then theft and covers all cash, cheques, and valuable documents that are in the business.

  1. Comparing two magazine adverts for hair colour products.

    Where as for 'L'Oreal' it is aimed younger ladies from the age 19-25 to buy the hair dye. 'L'Oreal' is trying to get their point across that this hair dye can give you perfect hair. They have done this by putting two young girls who look like they are going out, because they have handbags.

  2. How successful is advertising? A comparison of two adverts discussing the techniques they use ...

    Brand image is especially important for commodities such shower gels because within this product category there are few, if any, major differences in the product itself. The brand name of the second product is Adidas but the range is called "active skincare".

  1. Section 1: Promoting two products to two different market segments

    how frequently and for how long one should use 'Regenerate' to get a rid of acne. 'Regenerate' has a good value for money, it is being sold for only Lm 4.00. The differential advantage of our product is that 'Regenerate' for men face wash: * has an effective formula after

  2. An analysis of two adverts

    happen to their skin by placing a picture of the fine looking woman on the page, whereas the images in the Clinique advert are more symbolic and do not have a direct meaning. The pictures in the Clinique advert require more detail and thought into the effects of the produce,

  1. Levis Adverts.

    that he is smuggling in drugs or something so even the setting keeps us in suspense and it is also very tense. When the man gets to his house some of the audience would be expecting a warm cosy house but again his room is dull; doesn't look comfortable, it

  2. Advertising is one of the most money-making industries in the United States.

    Certainly one can not deny that visual images serve to create the ideal female beauty within the material realm of consumer culture. The problem is that if one strays from this ideal, there is the risk of not being accepted by men.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work