Comparing two adverts for hair products.

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Ashley Scott-Griffiths        Year 11R        Ms. Ryan

English Media Coursework

Comparing two adverts

        I intend to discuss the persuasive techniques found in these two adverts.  One is an advert for ‘l'Oréal out of bed putty’ whilst the other is advertising ‘Brylcreem Reshaper Gum’.  They are both advertising hair products.  I got these two adverts from a man’s magazine.  The l'Oréal advert is a 1 page advert although the Brylcreem advert is a 2 page advert.

        The l'Oréal advert features a man with big black messed up hair with a tub of the product next to his face.  The man takes up most of the page.  The background is light blue that gets slightly darker towards the sides.  In the foreground is the slogan, the logo and information about the product.  The man is pouting a little and is looking out onto the reader.  The putty is to the right of is head with the logo and slogan under that and the website right at the bottom.  This advert persuades you to buy the product as the man looks cool and his hair look very good.  The Brylcreem advert has got two plasticine people, a man and a woman.  There are various pictures with the characters in.  The fourteen pictures take up most of the two pages.  There is a light blue background.  This is the same colour as the l'Oréal advert and is very relaxing.  In the top left hand corner is the logo and another picture, and in the bottom right hand corner is the logo and slogan plus a picture of the product.  This advert persuades you buy the product as the ad is funny and it can be re-shaped.

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        On the l'Oréal ad the white logo ‘l'Oréal Paris’ is stretched across the top.  This logo also appears at the bottom.  Underneath the putty pot it says ‘studio’ with the three square logo next to it.  Underneath this it says ‘out of bed’ with a little diagram of a cartoon man with messy hair under this.  Next to this is a little bit of text explaining about the product and about it being ‘no.1 styling putty in the UK.’  The picture and the logo at the top are the main thing you see when you glance at the advert.  The ...

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