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Comparing two adverts for hair products.

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Introduction

English Media Coursework Comparing two adverts I intend to discuss the persuasive techniques found in these two adverts. One is an advert for 'l'Or�al out of bed putty' whilst the other is advertising 'Brylcreem Reshaper Gum'. They are both advertising hair products. I got these two adverts from a man's magazine. The l'Or�al advert is a 1 page advert although the Brylcreem advert is a 2 page advert. The l'Or�al advert features a man with big black messed up hair with a tub of the product next to his face. The man takes up most of the page. The background is light blue that gets slightly darker towards the sides. In the foreground is the slogan, the logo and information about the product. The man is pouting a little and is looking out onto the reader. The putty is to the right of is head with the logo and slogan under that and the website right at the bottom. ...read more.

Middle

On the Brylcreem ad there is a small logo at the top left hand corner underneath this is a picture of the two characters in a love heart saying 'Barnet Sutra,' this is a play on words of 'Karma Sutra.' The passage underneath says 'Love secrets of the Exotic East (Midlands).' On the bottom right handed corner is the logo, a picture of the product, the slogan and information of where you can get it from. The logos and the slogan are very small and are jammed into opposite corners. The slogan is 'hold you can remould,' this implies that it will hold into place but you can remould it whenever you want. All the different pictures are of different positions that the characters have got into. Three of these pictures are of the man re-shaping his hair in a mirror or in a disco ball. This advert is not just an ad you can glance at, you need to take time to read and look at it. ...read more.

Conclusion

Even the title 'Barnet Sutra' is a play on words. The slogan uses 'you' to entice the reader. Underneath the slogan it says you can buy it in 'boots, superdrug and other selected retailers,' this implies that they don't just sell their product to any shop but they select them themselves. The target audience for both the adverts are young men in the ages of 13 to 25. The men in both adverts are around the age of 20. The l'Or�al advert is marketed towards middle class males that look after their appearance. I can tell this as the man in the picture is very smart and is wearing a suit with a tee-shirt underneath. The Brylcreem advert is advertised towards males in the middle of working class and middle class that also want to look good. This is shown as the man in the advert is wearing jeans and a tee-shirt and in one of the picture he is eating Chinese sitting on the floor with half of it dangling out of his mouth. Ashley Scott-Griffiths Year 11R Ms. Ryan ...read more.

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