Comparing two adverts - I am focusing on are the 'Nescafe Cappuccino' and the 'Shreddies Cereal'.

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English Coursework- GCSE

Media Piece

Haylee Brown- 10DR 

        

Adverts on the television are easier to convey messages. Producers have to promote and make their product look good so it will sell. On the television advertising can be made eye catching and attractive or even funny, this helps sell the product being advertised.

        The two adverts I am focusing on are the ‘Nescafe Cappuccino’ and the ‘Shreddies Cereal’. Both these products I think are rated at different audiences. For the ‘Shreddies’- I think it is aimed more at maybe parents who want their children to be healthy and full of energy, the advert gives you an image of a family who love ‘Shreddies’ and cannot wait for breakfast.

For the ‘Nescafe Cappuccino’- I think it is aimed at young adults, maybe students. It gives you an image of maybe single or young adults socialising.

         In the ‘Shreddies Cereal’ advert it shows three different children doing different things, I think the focus of the advert is that children are full of energy.

Images of the ‘Shreddies’ advert:

  1. The advert begins with a young girl fishing in the bath. There are three camera shots here. 1) The girl putting the fishing rod into the bath, 2) the young girls face, 3) the girl pulling the rod out. The colours here are bright, light and full of energy, this continues throughout the advert. I think the bright colours help emphasise the effect that ‘Shreddies’ are full of energy. The music is light and bubbly and this also continues throughout the whole advert and I also think this helps emphasise the full of energy idea.
  2. The next scene is a boy walking down the stairs playing with a baton, I suggest he is playing make believe as he is acting like the baton is a sword. There are three camera shots here, 1) focuses on the legs of the young boy as he is coming down the stairs, 2) one shot of his face, 3) and the final shot is a full side view of him coming down the stairs playing with the baton.
  3. The next scene is the same little boy wearing boxing gloves boxing into the air. There was only one shot of him and that was a full viewed angle of him boxing, he is downstairs near the front door by the coat stand. The voice over begins here.
  4. This scene is of a young girl she looks like a teenager and she is dancing and singing on her bed. There is just one camera shot here and it is a full view shot of the girl dancing and singing.
  5. The next image is of the young boy again running down the stairs dressed in his uniform for school as his mum shouts out breakfast, as she pours the cereal into a bowl.
  6. You then see a shot of the bowl of cereal with a spoon in it. The voice over still continues.
  7. The following scene is the same young boy at school maybe at break time or lunchtime as he is running around in the playground with other school children. This helps show that the ‘Shreddies’ provide people with energy, by the young boy running around this helps show he is still full of energy.
  8. The advert then ends with the box of ‘Shreddies’ placed on a table. The camera shot stays on this as the voice over comes to an end, with the slogan ‘Shreddies energy is steady energy’.  
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The advert is appealing to its audience because parents want their children to be healthy and full of energy. With the children all doing different things with are energising for instants dancing and boxing, this show that the children of this household are all doing something energetic. When the mother shouts “breakfast” the young boy comes running down the stairs, this shows that he loves ‘Shreddies’ and can’t wait for breakfast, and then again at school he is running around the playground with other school children, his energy has lasted long and he is healthy.  

In the ‘Nescafe ...

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