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Comparing two adverts

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Compare the way advertisers appeal to target audiences in two print media adverts In this essay I will be comparing two advertisements the first advert is advertising nail varnish by Rimmel London while the second advert is advertising milk. I will be showing you the differences & how the advertisers advertised the adverts to there best & were they could have improved. In the first advert I think they advertisers are aiming at young women/girls who enjoy partying or clubbing. The colours they use for the nail varnish on the foot & hand are quite vibrant, what makes me think it's for young women who like to party or go clubbing. Also the foot & hand is placed on this bright glitzy pink bag/purse. The way they have done this is a very good way instead of showing the whole model. ...read more.


The second advertisement is about milk, the advertisers do this in a very interesting way. They don't just show us a carton of milk & tell us to drink milk because its good for your hair or teeth but decide to do something that will draw you in. Instead they have a young woman with nice straight brown hair & perfect teeth showering with milk. There is a side shot of her but her head is facing the camera. She is smiling with a big smile to see her perfect white teeth. She seems to be wearing no clothes but you cannot see her legs so you can't really tell. I think they have done this to make the advert funny because I think humour is going to draw in more than saying it so seriously. ...read more.


Also both companies put there company name at the bottom of the page. They use both similar colours as the main background (pink). There are also many differences as well. Such as; the first advert is actually advertising a product from a company while the other advert is advertising milk not a specific product but how milk is healthy. The products are different & the milk advert has more writing. To conclude I think the advertisers have done very well on both adverts. Although I still think the first one could do with some improvements such as; the white bits should be a different colour to match more with the nail varnish, telling you the price & so on. The second advert well I think it is perfect in every way & also is my favourite advert out of the both of them. ?? ?? ?? ?? Page 1 of 2 Isheshe Samantha Jimawo English 10C/T ...read more.

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