• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Comparing Two Charity Advertisements

Extracts from this document...


-GCSE Media Essay- Comparing Two Charity Advertisements In this essay I will be comparing the advertising leaflet for Christian Aid with the leaflet produced by The Royal Society for the Prevention of Cruelty to Animals (RSPCA). This essay will be analysing how the different charities try to persuade us, the audience to change our views, make the people want to do something to help them and the difficulties these charities face. I will be examining and commenting on the effectiveness of these adverts. The RSPCA are a charity organization set up to help animals in Britain and Christian Aid helps out people and children Worldwide. We need these charities because they help people in need and they also support communities. We need charities to help people who cannot support themselves because everyone deserves to have a life of their own which they can enjoy. We give to charities for many reasons, but the main reason we give to charities is because we feel guilty. We feel guilty because we are so well off and we take our houses, Television and having food and water for granted. However, people in third world countries can not even afford to have a roof above their head and in some extreme cases of poverty they can not afford food and clean water. Some people give for compassion. This is when they sympathise with these people and animals and they feel sorry for them so they give money because they want to help them. However, some people give because of their religious belief. Muslims give to charities because of Zakat, one of the pillars of Islam. It reminds Muslims of the fact that whatever wealth they may possess is due to the blessings of Allah and it should be spent according to the His commands. Some people give to charity because they believe it is their moral duty to give to charity. ...read more.


The RSPCA leaflet shows a cat on the cover, sitting on a doorstep and staring at us. This scene seems absolutely normal. The heading is in a bold white font which gives positive connotations as it makes us think of peace. At the bottom of the page on the right, we have the RSPCA logo in the terminal optical area which is effective because it makes it more identifiable and memorable. Then if we lift out the flap underneath, we see an image of what seems to be a normal house. There is a cat sitting on top of the sofa. The title on the top is written in a big black bold colour. This black colour gives negative connotations compared to the white heading on the first image because it is shows darkness. Below there is white writing which is smaller but is still in bold. It is now that we see the next picture which instantly gives very negative connotations from just looking at it. There are faeces on the floor, it looks like a very neglected area and there are tins of cat food as well. Using black and white to contrast between negative and positive features is a very clever way to easily give the effect you want. The RSPCA advert has very little text compared to the CA advert and big pictures. They have also printed their advert in black and white whereas on the other hand the CA advert has been printed in colour. This was probably printed in black and white because it is cheaper so more leaflets can be printed within their budget, informing more people of their charity. Nowadays, charities are using more and more shocking images in their adverts in order to make the audience empathise and feel sorry for these people. For example, a recent Barnardos advert showed a baby with a cockroach and a syringe in its mouth and this was banned because it was thought to be too shocking for the British public. ...read more.


The use of the word just is also very effective because for in a commercialized, developed country like ours twenty four pounds is not a lot of money. The same thing is repeated in the next paragraph but this time it is thirty six pounds for Shashore in Ethiopia to give money so that she can grow her own trees, because the food that she grows only lasts for five months. This also makes us think how lucky we are that we can have as much food as we like, and more whenever like as we are constantly surrounded by shops and restaurants. The last paragraph asks us to help 'Valliamma and Sahashore have a life before death.' This is a clever way to use their slogan 'A life before death'. This slogan is very effective because religions such as Hinduism and Buddhism, believe in re-incarnation and even Christianity believes in heaven and hell which is life after death, but CA wants people to have a life before they die. Both adverts are very effective. However, I believe that the RSPCA leaflet is more effective because they have used more persuasive devices and emotive language where as the Christian Aid leaflet mainly states facts and when it uses persuasive devices it is very blatant so it is not as effective. An example of this from Christian Aid is 'Please give whatever you can today and help more people like Valliamma and Shashore have a life before death.' The images used in the RSPCA advert is very emotive when it has the animal looking at you, especially in the last image, because it seems as if the cat is asking for help. I believe that the RSPCA would get more support from the public because of the fact that Britain is well known for caring about animals. For example we only have a National Society for the Prevention of Cruelty to Children but we have a Royal Society for the Prevention of Cruelty to Animals. Therefore I believe that more people would give to the RSPCA than to Christian Aid. Jay Parekh 10YG ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Narrative section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Narrative essays

  1. How do charity leaflets persuade the reader to donate money?

    years, in order to give children the chance of a better future.' which goes along with the idea that working together as a team can 'help the children of Ethiopia'. The sentence that follows this, is 'But this appeal is different.'

  2. Case study of Two Films

    On the Internet Movie Database website, you can find endless information about the film's which Matt Damon has played in: when they were released, who they were directed by etc. However, you can also find out personal things about his parents, "His father, Kent Damon, a tax preparer, and his mother, Nancy Carlsson-Paige, a college professor, are now divorced."

  1. Free essay

    How women are portrayed in advertisements

    it sometimes it gets to a point where they cannot go on with life. Advertisements like John Frieda hair products are the type that make young girls feel intimidated and want to lose weight or change their appearances. It is a two-page advertisement from the girl's magazine "Sugar."

  2. Should public figures expect a right to personal privacy? If so, how much privacy ...

    An example of this is that of President Clinton. Although it was not our need to know about his sexual relations, it concerns us that he was capable of lying under oath. In 1998, Clinton on television, claimed under oath not to have had any sexual liaisons with Monika Lewinsky.

  1. Analysis of a Leaflet that has been published by the NHS in order ...

    It's very useful. The next two sections are about: 'What about staying off cigarettes for good?' and 'What are the risks of continuing to smoke?' The writer tells the reader that smoking is bad for your health and provides the evidence.

  2. Dave Waterman - Original Writing

    Greenfield didn't look too optimistic, "Who do you want to find, your attacker or your rescuer?" Dave pondered. He wanted both, but knew that he wouldn't be able to confront his attackers, supposing Greenfield found them. "The police are already searching for my attacker, so will you can find the person who saved me, please?"

  1. Compare the social and cultural representations in Wondrous Oblivion(TM) and Grow Your Own.(TM) What ...

    This shows that a few people are not racist, but the majority are. It also shows that the younger generation are more tolerant of immigrants. The racist views of some of the English are reiterated when the phone mast company want to build a mast on the plots.

  2. Both Spirited Away and Pan(TM)s Labyrinth represent the traditional family unit as an important ...

    Kamajii, the boiler man, is conveyed to us as the audience in such a way that we immediately recognise him as very experienced, kindly and possibly wise. Although he is a rather "removed" character in the film, only appearing infrequently, he is only ever welcoming in nature, helping Chihiro at

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work