• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Comparing two computer advertisementstwo computer advertisements

Extracts from this document...

Introduction

Comparing two computer advertisements ... Whether you like it or not, the media, to a large extent, defines your life and the way you think. It includes television, cinema, radio, video, magazines, books , the internet and newspapers. In this essay I will be taking an analytical look at two computer advertisements that caught my attention in two different newspapers, namely The Guardian, and The Sun. What is amazing is the amount of space taken up by both advertisements. Both adverts can be categorized as advertorials as the companies they represent are describing and promoting their respective products. As the Guardian is a broadsheet and The Sun a tabloid, it goes without saying that each will target a different audience. The content in text A features a computer and tells the reader about the software and hardware that they are trying to sell. ...read more.

Middle

The text is broken up by the use of two line drawings of the computer and the software. The tone of the text is reassuring, helpful, and stresses accessibility of the Performa's functions. The price of the computer is tactically delayed until the third column: " The price of the computer start at just �1,099." The reader or prospective buyer will at this point feel that it is worth every penny with all its functions. There is also a constitutional reference to the model featured and appears in very small print at the foot of the page. And a list of dealers is also in very small print at the foot of the page. Advertisement B shows a weak distant view of the front of an Aptiva computer. The company that promotes this product is IBM and their logo is located in the right hand corner at the bottom of the page. ...read more.

Conclusion

Reference to the model featured appears in a very small print at the foot of the page. The heading is fairly conventional, using bold, white lettering against a black background. The main text is set out in paragraphs and the word "Stuff" is repeated in the large 5 sub-headings. The tone of the text is light-hearted, whimsical, with a joke in each of the first two sections. You can also see the TOYS "R" US logo under the photo of the computer which tells you they are the outlets for the new Aptiva. Both advertisements use persuasive techniques for example, repetition in text B - the word "stuff." The word "stuff" gives it a more colloquial style. Of the two advertisements I liked the Performa more as it appears to be very user friendly: "As soon as you plug it in, the Performa can run,..." However, it needs to be said, that when you buy an Aptiva, you buy into a new lifestyle. - 3 - ?? ?? ?? ?? 1 M Arendse ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Narrative section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Narrative essays

  1. Free essay

    How women are portrayed in advertisements

    In the hope of fitting in, girls as young as eight start starving themselves in anticipation that they'll lose weight. It is the main cause of certain health problems such as: anorexia, bulimic. It also causes problems with the way females view themselves, makes them lose self esteem, confidence and

  2. Language investigation on two magazines, 'Top gear' and 'classic cars'

    DMC12, The car from 'Back to the Future', which can help attract a wider audience. This particular magazine article, would suit the main target audience of the magazine, readers around 40-60, from when the event started in relation to the age of the readers.

  1. ICT AQA 2006-2008 Problem 1, Theme Park

    I did this from all four sides so it would mount the section comfortably. The image left was still too outsized to fit the section on the map, but I did not was to compromise of visibility of the lettering under the image, so I tried to fit it in

  2. It is my duty to ensure that all members of the band and entourage ...

    MS Publisher can be used to produce pages that combine text with graphics and this makes it ideal for the production of my poster. However before choosing to use MS Publisher, I considered using Microsoft Word as it can insert pictures and WordArt and this would be useful for the production of my poster.

  1. Design of an ICT system

    * Very good. Insert picture then word art. Very easily does it. * Basic provided. Insert picture then word art. Eventually does it. * Basic provided. Insert picture then word art. Eventually does it. To be able to create separate pages. So that the front, back page is not mixed up with the middle page.

  2. Comparing Two Charity Advertisements

    On top of this there is the National Lottery. Since the national lottery there has been a decrease in the number of people giving to charity. The National Lottery is a huge profit making organisation and out of this they profit they do give to charity.

  1. Investigation of TWO Information Systems.

    The reason these are called guidelines and not absolute rules is that it is not possible to predict in advance what "extraordinary circumstances" are or how they might arise. It should be pointed out here that, as always, the decision whether or not to create a newsgroup on a given machine rests with the administrator of that machine.

  2. Comparison of two Afghan Appeals.

    They are of similar size if you compare them to the size of the whole appeal and are both printed so that it is white text on a black background. This is used to make the text stand out more and so it catches your attention.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work