• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Comparison of Baygon Adverts Doordarshan

Extracts from this document...

Introduction

How does a comparison of the two baygon adverts reveal the differences between the Doordarshan and Star satellite networks? Baygon is a fly spray sold in India. The product is advertised on Doordarshan and Star TV which very different channels. The fly spray is advertised in two different ways. Doordarshan is aimed at a more traditional Indian audience whereas Star TV is aimed at a younger, modern Indian generation. We can see this through the two adverts because of how they have targeted their audiences. The settings of both adverts are very different. The Doordarshan version shows the house as quite tradition and 'natural', with white curtains and dark furniture. This links to the channels target audience which are a lot more traditional. However the Star TV version upholds a more bright and modern house which includes floorboards and glass units. This again links to the channels target audience who are a more modern and classy younger generation. ...read more.

Middle

On one hand, the lady in the Doordarshan advert is wearing gold bangles and Indian gold which is very traditional. Her hair is in a low bun which is very neat and respectful. This is again very traditional and highlights the fact the channel is also very traditional. On the other hand, the girl in the Star TV version of the advert has her nose pierced and is wearing costume jewellery which is not as traditional. She is wearing makeup unlike the actress in the Doordarshan advert, and she has her shoulder length hair open. This highlights the target audience as not being as traditional as the target audience of Doordarshan. On the Doordarshan advert the bugs are iconic. They are drawn images which suggests that the older audience don't want to think that they have bugs in their homes. However, the bugs shown on the Star TV version are slightly more realistic because they are fake little beetles. ...read more.

Conclusion

The voice over on the Doordarshan version of the advert is a deep, posh British accent; which shows the British had influence on the Indians. Also the fact that it is a male voice over shows that males were considered to be more dominant. Similarly, the voice over on the Star TV version is a male voice but it is a song and not words. The words of the song 'Baygon power is what she uses'', highlights the female audience. In conclusion, the makers of the adverts have used specific techniques to make each advert appeal to its target audience. Each advert is successful in appealing to its target audience by using a variety of methods including different vocals, different camera angles and also the way the actresses themselves are presented. The adverts show how society changed due to satellite. It shows that Indians went from being traditional and simple to them opening up about things and becoming consumers. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. Analysis of watch, DVDs, guitars and anti smoking adverts

    The company probably wrote small so, you don't read the line. Probably the guitars are less than ninety-nine dollars so, you don't get free shipping. If you don't get free shipping the company gets more profit. The company is using the appeal to status technique to sell guitars.

  2. An Analysis and Comparison of Two Adverts.

    In scene twenty-two the viewer can see a distant view of the car, however there is actually surprising as at the start of the scene there is no visible light source, and so the car is shrouded but suddenly the sparks begin to fly this the viewer is taken aback.

  1. Case Study Star Alliance

    Their business model is based on reducing cost the most possible. Getting into an alliance implies sharing some of your profits. For those reduction cost driven companies it is not possible as their whole business is based on strict management that can't be changed one bit.

  2. Writing a comparison of two adverts

    As for the Fiat advert it seems to be a useless car because all it seems to be useful for is a cup holder, I even think the picture of a sexy girl idea failed because if a female sees this advert, she would get really offended, where as the Rover advert is more attractive to both female and male.

  1. In traditional fairy tales, ogres are man eating beasts. The prince usually rescues the ...

    This makes the two characters seem more vulnerable compared to Shrek. High angle shots are used in the film to reveal characters vulnerability and this helps to reveal the true character of Shrek. Mid- angle shots are used to show the different characters socialising with each other and shows that

  2. A Critical Comparison of the Gender Representations in Two Print Adverts.

    The mysterious effect works like a shell and that you can only see parts of the model and he is hidden. This gives a chance to go against the stereotypical view because if you cannot see the model clearly then a strong stereotypical view cannot be place on this man.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work