• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Comparison of Baygon Adverts Doordarshan

Extracts from this document...

Introduction

How does a comparison of the two baygon adverts reveal the differences between the Doordarshan and Star satellite networks? Baygon is a fly spray sold in India. The product is advertised on Doordarshan and Star TV which very different channels. The fly spray is advertised in two different ways. Doordarshan is aimed at a more traditional Indian audience whereas Star TV is aimed at a younger, modern Indian generation. We can see this through the two adverts because of how they have targeted their audiences. The settings of both adverts are very different. The Doordarshan version shows the house as quite tradition and 'natural', with white curtains and dark furniture. This links to the channels target audience which are a lot more traditional. However the Star TV version upholds a more bright and modern house which includes floorboards and glass units. This again links to the channels target audience who are a more modern and classy younger generation. ...read more.

Middle

On one hand, the lady in the Doordarshan advert is wearing gold bangles and Indian gold which is very traditional. Her hair is in a low bun which is very neat and respectful. This is again very traditional and highlights the fact the channel is also very traditional. On the other hand, the girl in the Star TV version of the advert has her nose pierced and is wearing costume jewellery which is not as traditional. She is wearing makeup unlike the actress in the Doordarshan advert, and she has her shoulder length hair open. This highlights the target audience as not being as traditional as the target audience of Doordarshan. On the Doordarshan advert the bugs are iconic. They are drawn images which suggests that the older audience don't want to think that they have bugs in their homes. However, the bugs shown on the Star TV version are slightly more realistic because they are fake little beetles. ...read more.

Conclusion

The voice over on the Doordarshan version of the advert is a deep, posh British accent; which shows the British had influence on the Indians. Also the fact that it is a male voice over shows that males were considered to be more dominant. Similarly, the voice over on the Star TV version is a male voice but it is a song and not words. The words of the song 'Baygon power is what she uses'', highlights the female audience. In conclusion, the makers of the adverts have used specific techniques to make each advert appeal to its target audience. Each advert is successful in appealing to its target audience by using a variety of methods including different vocals, different camera angles and also the way the actresses themselves are presented. The adverts show how society changed due to satellite. It shows that Indians went from being traditional and simple to them opening up about things and becoming consumers. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. Analysis of watch, DVDs, guitars and anti smoking adverts

    The company probably wrote small so, you don't read the line. Probably the guitars are less than ninety-nine dollars so, you don't get free shipping. If you don't get free shipping the company gets more profit. The company is using the appeal to status technique to sell guitars.

  2. Case Study Star Alliance

    Alliances seem to be established in this industries culture that it would almost be a useless effort for new comers to be on their own.

  1. A comparison of the animated films

    In Snow White, Snow White is the "perfect" women who cooks and cleans sings and has the looks and so does the prince. "Shrek," however, has its hero and princess as ogres and show you don't have to be stunning to find love.

  2. An Analysis and Comparison of Two Adverts.

    In scene thirteen the woman, says "Joe?" we the audience now guess that the person she is referring to is the small boy that we saw earlier. Scenes fourteen and fifteen are of the man, who we now assume is the father, shrugging his shoulders and saying that he has know idea on the whereabouts of his son.

  1. Writing a comparison of two adverts

    The slogan for the advert "shrugs of life's little challenges" is related to the pictures for example the child's muddy Wellington boot. The donut would represent the father who is hungry on the way home or to work, the shopping trolley would represent that the car is useful for a family shopping spree.

  2. Advertisement comparison

    The brand is very like French words that people think is that the brand is a French brand, which it is. It says "New From Paris" which is showing that it really is. They have shown their opinion that it is new, and potential consumers can think that this is the new product and they will go and buy it.

  1. In traditional fairy tales, ogres are man eating beasts. The prince usually rescues the ...

    He is shown as selfish and arrogant. He taunts and mocks the gingerbread man by saying 'run, run, run as fast as you can' although he knows that the gingerbread man is going nowhere without his legs. He then tries to pull off the gingerbread man's buttons even though the gingerbread man is begging continuously.

  2. A Critical Comparison of the Gender Representations in Two Print Adverts.

    The Ben Sherman advert uses the entire page of the advert fitting model, bike and logo into it. The advert is under lit, this could show the men are emotionless and without the light you cannot clearly see the face expression of the models face.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work