Comparison of Baygon Adverts Doordarshan

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How does a comparison of the two baygon adverts reveal the differences between the Doordarshan and Star satellite networks?

Baygon is a fly spray sold in India. The product is advertised on Doordarshan and Star TV which very different channels. The fly spray is advertised in two different ways.

Doordarshan is aimed at a more traditional Indian audience whereas Star TV is aimed at a younger, modern Indian generation. We can see this through the two adverts because of how they have targeted their audiences.

The settings of both adverts are very different. The Doordarshan version shows the house as quite tradition and ‘natural’, with white curtains and dark furniture. This links to the channels target audience which are a lot more traditional.

However the Star TV version upholds a more bright and modern house which includes floorboards and glass units. This again links to the channels target audience who are a more modern and classy younger generation.

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In the Doordarshan version there are o vocals in the music. There is a piano medley which fades into the background, whereas the music for the Star TV version is more upbeat and funky. There are male vocals even though it is a young woman in the advert. This shows that Star TV isn’t as restricted as Doordarshan because the advert appeals to a younger and classier generation.

Moving on, clothing is also presented very differently in both adverts. On Doordarshan the actress is wearing a traditional sari which is a neutral colour. Her clothes are not ...

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