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Comparison of the two adverts, Sandals and The York Dungeon.

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The two adverts, Sandals and The York Dungeon are very different though they have the same purpose, to persuade people to visit the place they are advertising. I intend to deconstruct both adverts and compare them. The Sandals advert is very colourful. It has many pictures, mostly of beaches or water. They are taken from a distance, so the reader concentrates on the scenery instead of the people in the photo. This contrasts very much with the colour of the York Dungeon advert, which has very few pictures, a black background and red writing. The imagery in the Sandals advert looks peaceful, exotic and quiet. This shows the holiday is for families and older people. However, the few pictures in the York Dungeon advert look much more vibrant, lively and exiting. The pictures in the York Dungeon advert are chosen because they represent medieval times, for example a guillotine and some knights. ...read more.


This is so the reader concentrates on the pictures instead of the text. The Sandals advert is presented as a normal, every-day holiday, the York Dungeon advert is presented like a secret document, with its dark colours and lack of pictures. This is a different approach of advertising a holiday; it demands attention and seems unique. The text in the Sandals advert is written in one section. It has small writing, so it takes up less space, and is written thinly in a column, to leave the pictures more space. The York Dungeon advert's text is written in a more eye-catching colour, red with a black background with parts in bold. This makes people want to read more. The Sandals advert repeatedly says things like "couples can experience" and "perfect for a man and a woman". ...read more.


The place seems educational because the advert says that the York Dungeon teaches you "more than 2000 years of gruesomely authentic history" which makes it seem educational and interesting. This again proves that the place is aimed at younger people, as schoolchildren would want to learn about history to help them in school and it would also appeal much more to children than adults. Another way in which the two adverts differ is the use of syntax. The Sandals advert uses long complex sentences, which again suggests that it is aimed at older people, whereas the York Dungeon adverts uses short sentences and short words, which suggests that it is intended for a younger audience. In conclusion, there two adverts are very different. They get the audiences attention with different methods and both very effectively. They are aimed at different audiences, the Sandals advert being aimed at an older audience, maybe couples or families, whereas the York Dungeon advert is aimed at younger people. ...read more.

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