The jeep advert also has an area which is in focus and an area which is blurred, but the effect is very different. The foreground (a high-heeled womans shoe) takes up half the page and is completely out of focus. It is as though the camera or viewer is in the shop looking out at the street. The shape of the shoe leads into the product being sold (a jeep) and we see the distant face of a female driver looking back at the shoe. The background of this advert, unlike the first one is full of detail that adds to the message of the advert. It shows a wealthly city street, with the kind of victoran architecture you may see in an exclusive shopping street like in London. It gives the impression of wealth, reinforced by the price of the shoe which we see in the anchor for (£350).
The second jeep advert also has an area which is in focus and a area which is blurred. This time the background is blurred and the car is in focus. The jeep is head on to the camera and this suggests power, strenght and confidence. The jeep looks like it is going fast through the water because of the water splashing everywhere and the detailed droplets in the air.
Adverts lay things out well. They use specail techniques to catch our eye and to make us read the adverts. On the first advert they use the effect of 3 new cars on a white background. There is a box under each of the cars with the price and the model of the car. That is the bottom 40%. The are parked, facing the camera head on. This makes the cars look big and strong (exaggerated perspective). The brand names of all these cars are at the bottom of the page. There is a flag pole which shows authority, importance, tradition etc. On the car there are five spoked alloy’s which suggest power, speed, eye catchy, sporty, stylish etc. the car is a silvery colour and it stands out well from the rainy background.
The use off captions and anchors are very effective on adervts. They can catch the readers eye and attract people to read them. They offen make the advert sound good because of the humour in them etc. In the first advert the anchor is essental because it ties the picture with the product they are selling. Without it people wouldn’t understand the advert. In the middle of the page there is a slogan which is, “Nothing moves you like a citroen.” This is a phrase that is used whenever you see the product or logo. It it is at the bottom of the page in very small writing. The caption in this advert adds to the humour. This advert is mainly aimed at men. The second advert also has an important anchor. It again links the picture to the advert. The anchor is, “£350 for shoes you can’t walk anywhere in? But then you won’t have to will you?” This is basically saying why buy high heeled, uncomfortable shoes when you can buy a nice comfy car. The slogan and logo in this advert are printed in small writing. This is mainly because they want the car to sell itself because they know it’s a good car.
In an advert there is a whole load of different devices you could use. In the first advert they used, facts about the car, humour etc. Some of the facts that are used, are things like, what is in the cars; profesional, scientific gadgities like, ABS, trafficmaster etc. This makes the car sound good. The humour that is in this advert is mainly aimed at men. It is bacically a worst case sceneorio but because the deals on the cars are so good it doesn’t matter. The second advert uses some different devices like, the camera shot of the car and the humour this time appeals to females instead of males. It looks like a person has just taken a picture of this car from behind a shop window with a shoe in. We can tell this because there is a blurred shoe covering nearly all the page. It basically looks like a snap shot taken really quickly.
