• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Comparison of three job recruitment adverts

Extracts from this document...


Comparison of three job recruitment adverts Advert 1 - Busy clothing This is a very small and basic job recruitment advert. This is because the smaller the advert, the least it costs to advertise it. This would also indicate that the company in question is either a small company or that they are not in a rush for the position to be filled. The company busy clothing has created this advert intending to attract possible candidates to fill the position advertised. Layout The advert is of a landscape orientation and has no margins or boarders. The advert contains no margins so that the little space that is available is used to its full capacity. This is also the reason for the advert not having any boarders. This is because if you have a boarder the typography cannot be placed as close to the edge of the page because the boarder will take fill space. Therefore less text can fit on the advert. There is no white space left available and this is also due to the fact that space is scarce. Structure The structure of the advert is very basic. As there is very little space available on the advert only one paragraph is used. The advert has a sub heading in bold but does not contain any other types of headings. This is because a main heading would take up a whole line to itself and this is not feasible as space is of the essence. ...read more.


The advert contains no sub-headings or no address because these take up valuable space that is not available. The main writing on the advert is in a single paragraph. This is also due to space being limited. Presentation techniques As already mentioned all the information in the advert is centre aligned and centre justified. This is in order to make the advert look balanced and therefore make it look tidier. If an advert is tidy and balanced it then looks more professional giving a good impression of the company making it appear respectable to the reader. This could then give the reader the impression that this company could help them become successful. Both the title and contact telephone number have been formatted to bold so that they stand out. It is important for the title to stand out so that the reader can tell without reader a lot of information what the advert is advertising. The telephone contact number is in bold so that it also stands out. This is important because once the reader finishes reading the main paragraph it stands out to the reader encouraging them to take further action into applying for the job. The font sizes vary throughout the advert. The largest in font size is the title to help it stand out. The main writing in the advert is of around the font sizes 10 and 12. ...read more.


This is because this paragraph leads into the bullet points that follow. The information in the last two paragraphs in centre aligned and centre justified. This is to keep the advert balanced and therefore looks professional. The logo is on the advert for a few reasons. One reason is so that if the reader recognises the logo they can relate the advert to the company without having to read any information on the advert. Another reason is that if the reader sees the advert they can relate the logo to the company in the future. The advert has a watermark covering the whole area. This is a picture relating to the job/s on offer. This is because it both attracts the reader's attention and provides the advert with a background image making use of all the white space available. Purpose The purpose of the advert is to inform the reader what the job is about, what is required and most importantly to make the reader want to apply for the position. This advert does this very well using a variety of techniques. To improve the advert it could contain a more prolific boarder ie a double line boarder, to keep it apart from the other adverts on the page and to make it stand out more than it does already. This would help is stand becuse it would catch the eye of the reader. GNVQ Part 1 Course Unit A Presenting Information Task 1 1 I Scott Shirras Callington Community College 09/05/07 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. Is there scope for a new business in the local area?

    There are four different channel of disruption: Channel 1 of distribution This is the most simple method of distribution, as it involves the manufacture selling direct to its customer. This is usually impractical if you don't live near the manufacture, but that is why they ship them out.

  2. An Analysis and Comparison of Two Adverts.

    After the initial shock, the viewer then realises that the man is wielding. Scene twenty four and five hold the viewer in anticipation as to why the man is staring at a newspaper, in scene twenty four the viewer is curious to what is on the newspaper.

  1. Writing a comparison of two adverts

    The fiat advert uses dull seventies colours which don't make the advert interesting to look at; the colours in the Rover advert are primary colours and attractive colours to look at. The Rover advert is taken from the Radio times, a magazine aimed at people aged forty plus, however the

  2. Advertising techniques

    Advert Number Two Product: MOMO Alloys Audience: Young to middle aged men, 18-35 Advertised in: Du Pont American car magazine Representation: Denotation: Having these alloys will make your car look good. Connotation: Having these alloys will make your car look as good as the one In picture.

  1. Advertisement comparison

    The shape very resembles a male body part, but this is very subconscious, and not very noticeable at a single glance, but subconsciously, it is sending a sensual message to females. Near the lid, some of the content seems to be used, which shows that the advertiser has made the

  2. A comparison of the animated films

    Both films use humor through animals. Animals are made to seem human in both films but very differently. In "Snow White" the animals can't talk but have emotions; they are sad when Snow White is put under the spell and show Snow White the house.

  1. "Comment on the structure of the Advert."

    Author had expertly chosen the image, as there is only face of the child is appearing in the image which is most expressive part of the human body and also by looking on the image, it's hard to identify his sex, so it could appeals to more people.

  2. How are cars advertised?

    It is supposed to give the impression that a human has now tamed the Audi RS6 Quattro, which could be the buyer so it is a better drive. It has visual imagery, which persuades the audience to think of their car as being one that has great power as well as the equally important control.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work