• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Comparison of two adverts.

Extracts from this document...


An advert is a big business, which employs large number of people. People use advertising for their different purposes, political parties use advertisement to convince to the public, charities use advertisement to raise fund and the commercial companies use advertisement to sell their products; as an advert informs the audience about the features of the product in the market. The aim of the advert is to raise the public's awareness of the product's existence, so the more and more people would be attracted towards that product and buy that product. There are different sources of advertising a product but normally we see adverts on billboards, newspapers, T-v, radio, internet, magazines, pamphlet, and brochures and on different leaflets. The purpose of advertising of all these is to publicise the product and encourage the audience to buy that product. Mobile phones are one of the most popular products in the market, which have grabbed the attention of the audience especially of teenagers because companies are introducing new models of the mobile phones with the new features that are making the life easier. The companies introduces the mobiles are so elegant and stylish and to make these mobiles stylish and advanced they introduce the new features and uses the best colour and shape to give the effective image. Two mobile phones advertisement, first one is from the Orange Phone and Small Talk Company and the second from the Philips. ...read more.


Motorola V70e has description like "Up to 4 days standby time" "WAP & GPRS Internet access" etc. Advert1 also showing the price plan with many different options, each option suits different people. This price plan is actually informing the audience that company don't have only the expensive offers, but they also have cheaper so it gives the choice to the public to look at the offers and decide which one they can afford. They also present the free extras like "Free software & cable", "Free Personal hand free kit" offering to the public to make eager and excited. "No risk purchases", "14 day money back guarantee", "Free next delivery" all these phrases suggests the reliability, this means that audience are being persuading to trust the company, and buy mobile phones confidentially. The advert2 only talks about the one mobile phone and concentrate on the special and advanced features of the mobile phones as "Down loading WAP pages", "Oversized colour screen with animated icon menu..." etc, all these suggests the superiority and excellence of the mobile phones because some people don't care about the price plan, they only concentrate on the quality of the mobile phones. "Take a closer look at your local stockist" appealing direct on the target audience to buy that mobile. Lay out of the Orange phone company is very effectual and clear; as the top heading of the page is written in the small case to draw the reader attention, the word "latest" suggesting that mobile phones are not just new, they are unique. ...read more.


It realises the audience that these phones are the best in the world. The use of the "14 day money back guarantee", "direct to your door", "secure online shopping direct from our website" are the examples of the claims and promises language to satisfy the reader that there is no any risk purchases. There word "FREE" is an example of the enticing language repeated throughout the advert. It entices the audience by appealing to their practical need for economy. Advertiser used the repetition language throughout the advert like "New" and "Free" that have an effect on the target audience's mind. In the advert 2 advertiser used the sentences like "Downloading the WAP features" to inform the audience about the latest features of the mobile phones. The use of the "Let's make thing better", "Take a closer look" is an example of the superlative language which asking the audience in a friendly mood to buy the phone. "As colourful as you are" is an example of the simile used to increase the morale of the audience to buy the mobile phone. Advertiser in the advert1 trying to convince the audience to buy the mobile phones; having used the superlatives, imperatives, repetition, logo and so on, which effects on the audiences mind and compel them to buy the mobile phone and in the advert2, advertiser used also the logo, caption, slogan to persuade the public to buy the mobile phone which the Philips company is offering. Both advertiser achieve their response, as the audience impresses from the adverts and buy the mobile phones. Media Coursework ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. A Critical Comparison of the Gender Representations in Two Print Adverts.

    that because the model is a talented footballer they might buy the Ben Sherman clothing item and look like that person. Football is also seen as a mans game and is masculine this can also relate to the male audience in persuading them to buy the product being advertised and is a successful advert because of it.

  2. My business strategy - computer shop.

    This is called skimming as you skim your customers first selling to the richest. Destroyer- This is where you price your goods or service at very low price so that you put the other companies with that service or goods out of business.

  1. This project requires me to produce a imaginary business

    Work conditions, if the person is working in very comerfterale places then the pay mat be higher. Trade unions, if the worker is part of a trade union then they may sometimes get a higher salary. Also when deciding on what rate I am going to pay my staff I will have to think about the minimum wage.

  2. How successful is advertising? A comparison of two adverts discussing the techniques they use ...

    The image has been cropped at the sides; I don't think there is meant to be anything happening outside of the frame. It has been cropped because it is close up so there isn't enough room in the frame for the whole of her head or the whole of the TV.

  1. Discuss two mobile phone adverts.

    Which is then followed by four other phones with the word "free" written under them and then the phone details, which will make the reader want to read more about it. At the bottom of the advert there is a new tariff being advertised called "Orange Everytime" with the tariff details displayed in a table.

  2. Comparing two adverts - I am focusing on are the 'Nescafe Cappuccino' and the ...

    The voice over still continues. 7. The following scene is the same young boy at school maybe at break time or lunchtime as he is running around in the playground with other school children.

  1. This coursework aims to decode the representational code in and advert which is trying ...

    In addition, the Q10 features wireless LAN for connecting to educational, public and business networks." This anchor pins down most of the features of this notebook, and gives you some extra information about it. The word use of the avert is also interesting, they have used the Pun DigitALL freedom, this could be to signify two things: 1)

  2. Advertising is necessary to let us know what is new.

    Homebase adverts, same concept as MFI, they offer more sales but to a lesser amount than MFI to draw people in more frequently, even on a 10% off day they Homebase in Folkestone was packed all day, packing was terrible.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work