• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Comparison of two Afghan Appeals.

Extracts from this document...

Introduction

Comparison of two Afghan Appeals Not a day has passed over the last few weeks, when there have not been appeals in every broadsheet newspaper, asking for donations for the Afghanistan refugee crisis. With their clever persuasive techniques, the appeals make you feel very guilty and vulnerable to give money. Each appeal has used different techniques to persuade the community into helping these Afghan refugees. Some are more effective than others, and that is what I am comparing now between two quite different appeals. (For the sake of the reader I am calling the 'Afghanistan Refugee Crisis' Appeal 1, and the 'Central Asia Emergency' Appeal 2.) Before you can start to persuade the reader into donating money, you have to get their attention, and these days most appeals that you find in newspapers are passed by without a glance. There is no use in having very persuasive text if the community aren't even going to bother to read it. So in some ways, the appearance of the appeal is the most important part. Pictures and large text will usually catch the reader's eye, so that they take a second glance at the appeal and maybe read on. ...read more.

Middle

The headline does more or less the opposite to Appeal 2, clearly stating what they are appealing about, 'Afghanistan Refugee Crisis'. Although this may turn a few people away, it then has a slogan, written in even larger text next to the picture of the girl, which replies to what probably all the readers were thinking at that moment. With the community feeling very reluctant to helping anyone who had anything to do with the terrible tragedies in New York the appeal writes, 'They're innocent. Please don't let them suffer'. These cleverly chosen words will make the reader stop and think. Their government might be guilty, but the Afghan families are innocent, they haven't done anything wrong so why should they suffer. The use of the words, 'Please don't let them suffer' are informing the reader, that they can help, and if they don't do something about it, the Afghan families will suffer. If the reader has by now been drawn into the appeal, they will then read the text. Neither appeal has a lot of text so that the reader will not get bored, and they both start off in the same manner except Appeal 1 is more factual. ...read more.

Conclusion

This is used as a persuasive technique as it will make the reader feel that he has to act now, and can't just leave the appeal in a pile to come back to later. It will be no good then. The telephone number follows the text, which is followed by methods of donating the money. Appeal 1 clearly comes across as the more modern of the two, with the use of a website address rather that a form which has been used in Appeal 2. Finally at the bottom of the page it has the companies' logo. It might not seem like it, but the logo actually plays a vital role in the persuasion because if the reader notices that it is a well-known company they may feel willing to donate money, as they will feel that the company is reliable and is not trying to con them. Appeal 1 has been written by 'Save the Children', which is a well-known charity, whilst Appeal 2 has been written by 'Action against Hunger', which I, and probably many others have not heard of before. On the whole, I think that I would donate my money to Appeal 1 because it comes across to me much more persuasive and eye-catching. Appeal 2 looks much less interesting and although it has persuasive text I would not feel obliged to give my money to that charity. Clare Weaver 12.10.01 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Narrative section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Narrative essays

  1. Language investigation on two magazines, 'Top gear' and 'classic cars'

    The use of Ferrari, with its power and speed, would interest the male audience. Then the use of 'Ac Cobra ', a classic British car, is symbolic to the readers, being a English car emphasises is importance by the author and by its repetition, even though it is not one

  2. How do charity leaflets persuade the reader to donate money?

    The inside of the Oxfam leaflet starts with the situation in Ethiopia, 'devastating drought', 'fragile economy', 'disaster'. The paragraph after starts with a rhetorical question saying 'What is Oxfam doing?' Underneath this heading, there is a picture of an Ethiopian mother holding her child who looks to be crying.

  1. Investigation of TWO Information Systems.

    Don't post announcements regarding major news events (e.g. the space shuttle has just exploded!) to news groups. By the time most people receive such items, they will long since have been informed by conventional media.

  2. ICT AQA 2006-2008 Problem 1, Theme Park

    Once it was incorporated into the page, I was left to centre it; this was fairly simple as the tool was available on Microsoft Word. 4 I have already inserted the previous representation, and laid it out as supposed; I also had changed the picture layout to behind text so

  1. who is 2 blame

    or no relation to the reality experience by women across the planet. It would take almost a whole A-level course to cover these representations and the issues surrounding them in depth (if interested, do Womens or Gender Studies at uni), but you might want to start by reading the following:

  2. Comparing Two Charity Advertisements

    Everything is advertised varying from houses to the clothes we wear and films we watch. Advertisements are a way to persuade people to do what you want them to do, whether it is to donate to tour charity or to buy your product.

  1. Document Comparison.

    Titles are bold and big making them stand out from the main text. The leaflet is easily read, with a lot of information. There are also some technical words within the leaflets but not too many. The Nationwide document is very plain and not colourful.

  2. In Comparison with your own knowledge of family and social behaviour, say what you ...

    That is, or could be, a large fault in their relationship. They do not communicate properly. True, they love each other, but they do not coexist as a family. The Mother just talks, and never listens, and Albert just listens. That can never be a good thing for any relationship.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work