Consumer and Organisational Buying Behaviour Assignment

The first 200 words of this essay...

Consumer and Organisational Buying Behaviour Assignment

Choose two adverts from the press (newspapers or Magazines) one of a high involvement good and the other of a low involvement good. Compare them while identifying the various techniques used in consumer behaviour to communicate the message. You may contact the producers of the advert.

High Involvement Good: Residence

Relevant Advert: Ad for Apartment in Tigne' Point.

Low Involvement Good: International Telephone service

Relevant Advert: Ad for OneVoice Low-cost International phone cards

International phone calls are nowadays an everyday necessity for many people living in the Western world, whether for business purposes or to keep in touch with partners, friends or relatives abroad. This is especially so in Malta since practically every Maltese person living here has relatives who have emigrated, a substantial expatriate community exists and because of the small size of the island and total absence of most raw materials, almost every kind of business necessitates frequent international phone calls. Besides, as the OneVoice advert I have chosen clearly demonstrates, international phone calls have become as affordable (and as necessary) to many people living in Malta as low cost basic food stuffs and drinks.