• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Consumer Product Branding.

Extracts from this document...


Consumer Product Branding Eric Walk Product advertising creates false impressions about value and quality and causes people to act irrationally. As a matter of fact it has gotten to the point that people are walking billboards for clothing companies. In my opinion, consumer product branding costs the consumer too much money. Here's why: In case you don't already know product branding is when a company takes its product and creates a unique identity for it. Then, through various advertising mediums, it iterates and reiterates to people how their product is the best. For example clothing companies like Abercrombie and Fitch(tm) don't advertise on TV, they advertise on the products themselves. ...read more.


it costs about forty-five dollars, and at J.C.Pennys(tm) it costs about twenty dollars. All for essentially the same pair of khaki pants. Only one difference between the three pair; at Abercrombie(tm) the bottoms come torn up already. The reason that a pair of pants costs a different amount at one store than the other; and the other; is that: even though each store spends about the same amount on the pants, they all have added costs for advertising that greatly differ. They all have workers and store designs, but some spend more than others. So, for instance Abercrombie(tm) spends little money on ads, but tons of money on the insides of each store. ...read more.


To me the true consumer value exists at the factory outlet stores. Factory stores do not advertise, but they sell brand name products. There is rarely gift wrap or boxes, and often no signage. So they can make their prices "dirt cheap" i.e. half the price of the retail store; and still have the same quality. In conclusion product branding confuses the general public; in that it makes them believe that one product is of a better quality than another and therefore it is reasonable to pay more for it. But, for the above reasons this is not true and the product really costs more because of the cost of advertising. So, a product is not always better because the ad says that it is, even if it is more expensive. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. What is Branding?

    Advantages of branding: * * Recognition and loyalty- customers are much more likely to remember your business * An image of size and establishment can be important when a customer wants reassurance that you will still be around in a few years time * Image of quality- if you can

  2. Is there scope for a new business in the local area?

    When they have established the product in the market they will raise the price. Skimming- When you first realise a product in to the market at a higher price then lower the price later. This is because sometimes customers will like the prestige of having your product first, before anyone else.

  1. A Fistful Of Dollars - 1964, directed by Sergio Leone.

    Many men from the Baxter's houses come out and surround the man with no name. They say that he will not get any work dressed as he is.

  2. Marketing strategy for my product from the Steiff bear company.

    PLACE Place for my product to be located is in the right area is vital so that customers can have easy access and can get business booming to make a profit. Through my research I found that they company is not distributed in the right areas in the UK.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work