• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Contrast and compare two advertisements.

Extracts from this document...

Introduction

Contrast and compare two advertisements. The advert for the Vauxhall Zafira is set in a people carrier, presumably the car itself. It shows a 'mother and daughter' dressed in casual clothing. The mother is smiling as she drives suggesting she is content. Also featured prominently in the advert are 5 teddy bears sat in the 5 remaining seats. Because of this and the catchphrase of the advert - 'Sometimes you need extra space for friends' it is evident that the unique selling point (USP) is that the Zafira is 'spacious and has 'extra space for friends.' Just by looking at the photograph you can see how they make the USP appealing to all types of people. The image itself features only the girl and her mother so this may appeal to single parents, but I think that it is a family car directed at the mother. ...read more.

Middle

Humour is used throughout the advert. As soon as the advert starts, the Frenchman is talking in his exaggerated French accent and acts like a 'typical' French person, with spiky hair and an angry mood. He makes fun of the car and obviously doesn't like it, but at the end of the advert, as he shuts the door of the car, he gets his tie stuck in it, as if the car is getting its own back on him, and making fun of him. The accent and what the Frenchman says is also a humour point. He uses his accent all the time, speaking in English, but very French sounding, and mixing the odd French word in here and there, but at the end, when he gets his tie stuck, he says "Gordon Bennett!" which is a typical English phrase. ...read more.

Conclusion

The Frenchman is in a room full of clutter at first, but then it cuts to the car in a simple white area with the lights visible, as if it were looking at a photo shoot for a beautiful model from a distance. There are a lot of short rapid cuts during the first part, and fewer in the second because of the presence of the car. All of this is trying to tell the viewer that the car is better. After the curse at the end by the Frenchman, and the madness, a smooth English male voice comes in and sums up what they are trying to say, and is a contrast to the previous 'mad' Frenchman. This is said over the ending scene / frame of the advert with the writing about the car on it. Over all, I think that Citroen have made a successful and appealing advertisement for their Xsara model, which would make the car more memorable, and therefore more profitable car / sale. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. Compare and contrast the two advertisements for "Mastercard" and "Halifax One". State which you ...

    advert: " I know, you only want me for my debit card." This shows humour. The man, Mr. Brown who is actually a Halifax employer, knows that his looks or personality don't earn him the love, it is in fact the debit card!

  2. Is there scope for a new business in the local area?

    It will be easier for a customer to take a piece of equipment to a local shop, then send it back to a large company. During the products life it will have many changes to improve it, this is the products life cycle.

  1. Compare and contrast two charity advertisements. How does each advertisement aim to persuade the ...

    Similar to the RSPCSA, we are hit by this impressive statistics which inspires confidence and shows that this charity is well-known and trustworthy. Money donated is said to be given to people to help themselves to fight back, out of poverty, making our donation genuine and functional to people who need it most.

  2. Compare and contrast the two advertisements for "Mastercard" and "Halifax One"

    There is a long shot of a very extravagant, prestigious stately home; a shot that looked like it was taken from a Hugh Grant film. It shows a wedding taking place; wealth and status in society are reflected by the choice of location.

  1. Analyse, review compare and comment on the features used in advertisements

    For example, is the product targeted especially to women, as in the case of a perfume, or does it appeal to a certain age group? Advertisements are designed to appeal directly to the appropriate target group. They may offer the hope of better employment, security against old age or illness, popularity, better health, better looks, and so on.

  2. Compare and contrast two television advertisements: God Bless This Child (VW Passat), and Christmas ...

    From this you get the impression that the little girl is either extremely well behaved or that her parents have a nanny. When the girl gets into the car her mum is not over affectionate but she looks round to check that her daughter is all right and gives her a loving smile.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work