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Core Studies

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Introduction

Core Studies Mr Ferguson Media Influences Media is a form of mass communication to the public. It is used in many forms, such as television, magazines, radio, newspapers, film, internet, etc. With media being portrayed to so many people, it is bound to have influence on certain things. With media being so wide spread, it is hard for the public not to form views based on what they have heard/read. Even from a young age, we are influenced by the adverts. When small children see other children of their age playing with a particular toy or game on television, they want to mirror themselves on that child and therefore, are inclined to ask their parents to buy it for them. ...read more.

Middle

This has lead to an increase in disorders such as Anorexia and Bulimia among young people who are trying to live up to these expectations. Films also portray romance as always having a 'fairytale' ending in which everyone lives 'happily ever after'. This can lead to people having an unrealistic view of real life. In a study of college age students, 90% of those asked, said that the media does influence they're perception of romance. This could lead to people being dissatisfied with they're own relationships as they do not live up to the standards of those shown in films. Sociologists have researched into the main reasons behind the rise in divorce rates, and have found that marriages don't live up to the expectations people have because of the media ideal of the 'cereal packet family'. ...read more.

Conclusion

These products include anti-wrinkle cream, hair dyes to cover grey hair, make-up, etc. These are advertised on television and magazines, and therefore are seen by the majority of the public which increases their popularity. In conclusion, the mass media does have a huge influence on most people in society, especially young people, as they are more inclined to follow current trends. As well as having detrimental effects on society, it can also be used to do good. This has been shown in Live Aid and Band Aid, which was when celebrities grouped together to perform a song which the proceeds would go towards their campaign. They used radio and television to broadcast the importance of their campaign and gain support and money from their audience. This shows how powerful the media is in modern society. ...read more.

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