Alex McAllister
Supporting Account
The task I was asked to do, was to create two advertisements for a new brand of trainer called ‘Streets’. This included deciding upon a target audience, the name of your trainer from the list given, also to come up with a slogan. These two print advertisements were to be suitable for magazines. The advertisements had to be produced on A4 paper from an original image taken from a digital camera. For my first advertisement I chose the model name ‘skate’. This model name I thought was appealing to the male skaters. The trainers represented the rebellious stages of life that the average teenage male would go through. In the advert they are portrayed as cutting edge, beyond limits. The average skater is included in a rock band, most nights he is bound to be at a local get together with friends or doing a gig. On other free days he is most likely to be practising his kick flips tricks down the stairs of south bank. He is cool, laidback and doesn’t care about the fears of life. To help me with this advert I decoded a real media advertisement for a magazine. This found advertisement was for the trainers ‘Adio’. The advert was appealing to my selected target audience, with these shoes you can defeat all limits while skating, and there are no boundaries. The advert showed a young male high above stairs on his skateboard, the building behind him was level to his hand, representing the height you can achieve with ‘Adio’ trainers. My second advertisement was for the model name ‘Sport’. This also being appealing to males however of an elder age compared to my other advert. The target audience being males who were fit and athletic. He is popular amongst his friends and others. However is vane, which is one of his downfalls. As he lacks intelligence the advert I produced was extremely simplistic.