• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Create two advertisements for a new brand of trainer called 'Streets'.

Extracts from this document...


Alex McAllister Supporting Account The task I was asked to do, was to create two advertisements for a new brand of trainer called 'Streets'. This included deciding upon a target audience, the name of your trainer from the list given, also to come up with a slogan. These two print advertisements were to be suitable for magazines. The advertisements had to be produced on A4 paper from an original image taken from a digital camera. For my first advertisement I chose the model name 'skate'. This model name I thought was appealing to the male skaters. The trainers represented the rebellious stages of life that the average teenage male would go through. In the advert they are portrayed as cutting edge, beyond limits. The average skater is included in a rock band, most nights he is bound to be at a local get together with friends or doing a gig. On other free days he is most likely to be practising his kick flips tricks down the stairs of south bank. ...read more.


The original picture has been manipulated and changed into what looks to be a painting, and every painting has a story behind it. This allows the audience to interpret the advertisement as they like. It has a plain background of the sky, to show his height that he achieves on the skateboard. The words 'street skate' read across the top, in white pointed writing. I chose this style font as the pointed parts on the letter show that these trainers are cutting edge. Your eyes see the model name of the train the go down to the image and finally the anchorage. The anchorage at the bottom right hand corner reads 'Something's in the air'. This anchorage is suitable for the advertisement because for one the obvious reason that he is in fact in the air, also that there are no limits with these trainers, they allow you to go beyond the boundaries and almost beat gravity. This advert is slightly simplistic, however carries an incomplete look, a feeling that's something is missing and the spectators of the advert can not work it out. ...read more.


By adding these affects, and letting the image no longer be a simple average picture, I think the audience have more focus on it. I believe that the appearance is appealing to the target audience selected, as it shows their interests and hobbies on the advert itself. My other advert for 'street sport' is very simplistic compared to my other advert. It shows the contrast between the age groups of the two target audiences. The advert does have a professional look about it, however by changing the colour scheme or adding road like features to the grey background it may have become more obvious to the audience what the anchorage was linked to. The advert for 'streets skate' has similarities to the advert I deconstructed as it had themes of status and power and also limits. I consider that my target audiences chosen will be attracted to the adverts, as they contain interests and simplistic styles. They are effective because I have researched 'skaters' and young athletes interests, however more colour could have been added to the 'street sport' advert to make it more eye catching. Overall I am pleased with the standard of work I have produced for this task. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. How do advertisements appeal to a target audience?

    and the jeans, and how the jeans were fitted for the woman. It was successful because our group was able to work together, and share and agree over ideas. Analysis of finished advertisement I do think my advert was very successful because I put a lot of effort into trying to please the target audience as well as myself.

  2. Compare and contrast two charity advertisements. How does each advertisement aim to persuade the ...

    Unlike the RSPCA, the advert informs us of providing evidence of the change we made once we have donated. It states; 'Because you are sponsoring one particular youngster, you'll have the joy of seeing the difference your help makes. Though donating haven't commenced, we are already told about the difference we would make.

  1. Analysing two advertisements from magazines.

    a common technique for advertisers to use well-known celebrities to advertise products, particularly hair and make-up products. The advert is for various Color Trend products, not just one item like the other advert I analysed. The image of Atomic Kitten is set in the centre of the page and there

  2. Evaluation of marketing for a new magazine.

    represents other cultures as well and because I used the word revolutionary in both the adverts it can show that this change in representation is revolutionary. On the other hand this change can be interpreted negatively and can be seen as the advert only being directed at ethnic cultures and

  1. Advertising is necessary to let us know what is new.

    X-Box adverts show the man flying and are showing you will never be truly fulfilled unless you own an X-Box. They are meant to be entertaining and not to affect your life, you may feel partially fulfilled, but not truly.

  2. Produce an imaginary business. To do this I must research into all aspects of ...

    This is because not one store offers all of them and my survey showed which ones where the most important. The reason that I will not be offering interest free credit is that this would loose me a lot of money.

  1. Prepare a feasibility study for a business with a view to acquire a vacant ...

    The majority of people surveyed fit into this group, so it makes sense to primarily aim for them, and then the skilled non-manual workers. Planning restrictions Planning restrictions are used to restrict where a business can build or start up.

  2. Compare and contrast the two advertisements for "Mastercard" and "Halifax One"

    The second scene in the Mastercard advert shows the same woman sat at a make up counter in an exclusive department store. The use of a department store shows the woman using money, using the Mastercard. Again the music is continuing in the background, and the same voice is used: Favourite lipstick �11 We wonder whose favourite lipstick this is.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work