• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Create two advertisements for a new brand of trainer called 'Streets'.

Extracts from this document...

Introduction

Alex McAllister Supporting Account The task I was asked to do, was to create two advertisements for a new brand of trainer called 'Streets'. This included deciding upon a target audience, the name of your trainer from the list given, also to come up with a slogan. These two print advertisements were to be suitable for magazines. The advertisements had to be produced on A4 paper from an original image taken from a digital camera. For my first advertisement I chose the model name 'skate'. This model name I thought was appealing to the male skaters. The trainers represented the rebellious stages of life that the average teenage male would go through. In the advert they are portrayed as cutting edge, beyond limits. The average skater is included in a rock band, most nights he is bound to be at a local get together with friends or doing a gig. On other free days he is most likely to be practising his kick flips tricks down the stairs of south bank. ...read more.

Middle

The original picture has been manipulated and changed into what looks to be a painting, and every painting has a story behind it. This allows the audience to interpret the advertisement as they like. It has a plain background of the sky, to show his height that he achieves on the skateboard. The words 'street skate' read across the top, in white pointed writing. I chose this style font as the pointed parts on the letter show that these trainers are cutting edge. Your eyes see the model name of the train the go down to the image and finally the anchorage. The anchorage at the bottom right hand corner reads 'Something's in the air'. This anchorage is suitable for the advertisement because for one the obvious reason that he is in fact in the air, also that there are no limits with these trainers, they allow you to go beyond the boundaries and almost beat gravity. This advert is slightly simplistic, however carries an incomplete look, a feeling that's something is missing and the spectators of the advert can not work it out. ...read more.

Conclusion

By adding these affects, and letting the image no longer be a simple average picture, I think the audience have more focus on it. I believe that the appearance is appealing to the target audience selected, as it shows their interests and hobbies on the advert itself. My other advert for 'street sport' is very simplistic compared to my other advert. It shows the contrast between the age groups of the two target audiences. The advert does have a professional look about it, however by changing the colour scheme or adding road like features to the grey background it may have become more obvious to the audience what the anchorage was linked to. The advert for 'streets skate' has similarities to the advert I deconstructed as it had themes of status and power and also limits. I consider that my target audiences chosen will be attracted to the adverts, as they contain interests and simplistic styles. They are effective because I have researched 'skaters' and young athletes interests, however more colour could have been added to the 'street sport' advert to make it more eye catching. Overall I am pleased with the standard of work I have produced for this task. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. How do advertisements appeal to a target audience?

    The poster turned out to be brilliant in the end. The main element of the slogan, and jeans were fire. We chose to base it around fire because fire is a dangerous element, and so we wanted to bring that danger element image into the jeans.

  2. Compare and contrast two charity advertisements. How does each advertisement aim to persuade the ...

    Personal evidence would be sent as though we have a relationship with the young one. This would be make us feel proud and happy with ourselves; therefore, we are encouraged to donate to this charity. The advert continues by having fact files of four children from the deprived areas of the developing world.

  1. Compare and contrast the two advertisements for "Mastercard" and "Halifax One"

    The climate is hot and reminds viewers of summer holidays and good times. There are exotic trees in the foreground, pretty model girls in bikinis surrounding Mr. Brown in the pool and lounging around on deck chairs. Diagetic sound is being used, the women are moving in time to the music, giving it a feel good factor.

  2. Evaluation of marketing for a new magazine.

    By using the phrase- "only takes half of the time of a 'normal' straightener", I'm telling the reader that this isn't a 'normal' straightener it is different and better because it's faster. The words were kept limited to show minimalism and values of BaByliss.

  1. Analysis of two print advertisements

    sex lives, and they might make a link between this and the mousse, which would make them want to eat it. The copy in this advert is very light hearted, fun and slightly childish, it is also quite a feminine font.

  2. Analysing two advertisements from magazines.

    The slogan is humorous even though it is written as if it was a government warning; they are using jealousy to get people's attention. The woman who is not wearing Secret Weapon lip gloss is pouring orange juice into her bag because she is jealous that the other woman is getting all the attention from the men.

  1. Prepare a feasibility study for a business with a view to acquire a vacant ...

    Interviews This is a face-to-face conversation. (An interviewer and an interviewee). The advantages are that questions can be explained if the interviewee doesn't understand a question and very detailed information can be gathered. The disadvantages are that interviews are very time consuming and the interviewer may lead the interviewee's answer to the questions.

  2. Compare two similar advertisements.

    Advertisements, which use big, flashy fonts of many different colours, can be seen as cheap and these two adverts are very different. However there are some parts which are larger than the rest, for example the Accutron advert has a phrase saying: "PERHAPS IT'S WORTHY OF YOUR WRIST."

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work